Creating a marketing plan for a hypothetical company that provides a product or service. For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short-term and long-term goals, an environmental analysis, and a SWOT analysis. Note: You should make all assumptions needed for the completion of this assignment.
Create the first part of your marketing plan in 5–7 pages using the
Part A Marketing Plan Template [DOCX]
Write an introduction to your hypothetical company, describing its location, the product it makes or the service it provides, and the contents of your marketing plan.
Develop your company’s mission statement that has a long-term view, and includes its industry, goals and values.
Identify the main goals that you would like to achieve within the next year (short term) and within the next five years (long term), including the most appropriate ways to measure them both.
Note: Consider the following metrics: tracking downloads of website content; website visitors; increases in market share; customer value; new product or service adoption rates; retention; rate of growth compared to competition; and the market, margin, and customer engagement.
Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
Develop a SWOT analysis for your product or service, examining at least three strengths, weaknesses, opportunities, and threats for your company.
rying to discover the cause of the Salem Witch Trials has been attempted and some scholars believe they may have discovered the source of the alleged bewitchment. From the history stated previously, one could see that possible theories are feuding families, ergot poisoning, clinical hysteria, hypocalcaemia, and economic profit. However since there are ten original accusers, each individual may have had a different cause for becoming ‘bewitched’ and thus one theory may not be completely right. Possibly a combination of a few theories could be the true reason. The theory of the feuding families came from Paul Boyer and Stephen Nissenbaum. The basis of the theory is that there were two powerfully, wealthy families in Salem Village, who were the Putnams and the Porters. The Putnams were on the west side of Salem Village and the Porters on the east side. The Porters were more connected to Salem Town. Both families were building up their power either by town leadership or by being a merchant. The two families may have been in a power struggle, which would explain why in the western part of the village, is where thirty of thirty- two adult accusers resided, and twelve of the fourteen witches were from the eastern section. In addition, half brothers Joseph and Thomas Putnam were not on the best terms. When Thomas Putnam Senior, their father died, Joseph was given the best part of their father’s land angering Thomas Jr. who was almost virtually not included in the will. Straining the relationship further, Joseph Putnam married Elizabeth Porter, separating himself from the Putnams and aligning with the powerful Porters. This theory also states that those who were supportive of Reverend Parris and divided the town by those who were not. The villagers living on or around Ipswich Road, which goes to Salem town were anti-Parris. The villagers living on or around Ipswich Road made up of one third of the total anti-Parris group. A quote embodying the anti-Parris movement is, “anti-Parris villagers may have lived in the village but not of the village.” Meaning, even though they lived in Salem Village, they were more connected to Salem Town. The Putnams were also known for being pro-Parris. They made up of twenty four percent of the pro-Parris movement. The Putnams were never accused of being witches. However, as stated before,>GET ANSWER