THIS IS PART OF A MARKETING PLAN ABOUT TIM HORTON’S ICE YOGURT IN SUMMER. THIS PAPER WILL ONLY FOCUS ON THE PRODUCT PORTFOLIO MIX THAT INCLUDES: How many product lines and items are needed to fulfill the needs of the market segments targeted? Why? Do you have the internal resources to financially support and manage this product mix? What synergies can be achieved by this product combination? What are the potential drawbacks to this product mix combination?

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