The research proposal is a written statement detailing the topic to be examined and the design used to accomplish the objectives of the research. By creating a research proposal, a researcher is forced to think critically about each stage of the marketing research process.
For this homework assignment, you will need to create a “modified” research proposal. Your research proposal should clearly:
- Identify and define the topic (e.g., provide definitions key concepts as if the reader is unfamiliar with the topic)
- Describe the current situation surrounding your selected topic (e.g., provide details on what have previous studies found, what new developments are occurring that should be studied, etc.)
- State the research questions your study will seek to answer
Your research proposal should be between 1-2 pages long. Use at least two sources in your proposal of this topic, with at least one of the sources being a research study published in an academic journal or by a reputable research company.
Writing style matters in the grading of this assignment.
https://library.gmu.edu one of the sources to be used. Use it to find the topic.
Class is Marketing Research, Topic must be related to marketing. Use Another credible source in the proposal!
Sample Solution
