Scenario: Lee is the owner of Lee’s Tobacco shop (retails) which is located in Boston, MA. Lee has now hired you to design the basic components of a marketing strategy for her business. Checklist: Summarize a marketing strategy for Lees addressing each step.
Step 1: Mission Redefine Lees Mission. Lees current mission is more of a product-oriented mission statement. For example, “We sell flowers” or “We make pizza.” • write a brief summary about what constitutes a strong market-oriented mission statement. • Rewrite a marketing oriented mission statement for Lee’s business.
Step 2: Situation Analysis • Describe methods that Lee could use to identify her internal strengths and weaknesses information. Explain your response. • Using the online library located in the Academic Tools area, conduct an environmental scan and identify opportunities and threats to the business. Examples could include competitive, technological, economical, sociocultural, political, and legal forces. After completing your environmental scan or situation analysis, identify Lee’s competitive advantage against her direct and nondirect competitors in the city nearest to where you live. Ex. cost, product, or niche Explain what advice would you give to Lee in her quest to build a sustainable competitive advantage? Step 3: Marketing Objectives Set Marketing Plan Objectives for Lee’s. • Identifies at least two SMART goals (i.e., Specific, Measurable, Achievable, Relevant and Time-bounded). These first three parts of the paper should be a minimum of 2 pages
Step 4: Marketing Strategy • Describe your target market strategy for Lees business. Paint a clear picture on who Lee will be targeting for her product. • Identify four (4) strategies for growth for Lees business using market penetration, market development, product development, and diversification. • Briefly describe your marketing mix strategy. Step 5: Implementation • Using the concepts from the text, explain how you will turn your plan into a reality. Step 6: Evaluation • Using the concepts from the text, describe how will you evaluate and control your marketing strategy.
Very few individuals know about the used-to-be 150-mile journey that the Glen Canyon brought to the table. Very few individuals know how to cruise a pontoon down a waterway for seven days. Relatively few individuals know how to connect with nature and the creatures that accompany it. We appear to originate from a world that is subject to time and expended in cash. Edward Abbey is the thing that you would call an extraordinary tree hugger. He discusses how it was a natural calamity to put a dam in which to make Lake Powell, a store framed on the fringe of Utah and Arizona. He is one of only a handful not many that have really observed the manner in which Glen Canyon was before they transformed it into a supply. Today, that lake is utilized by over a million people, and is one of the greatest entertainment problem areas in the western United States. Above all else, Edward Abbey confesses to being a sure inclination and that he is a, butterfly chaser, googley looked at draining heart and wild moderate. Along these lines, as it were he is expecting this article to be perused by natural dissident who will bolster his feeling and the activity that he is endeavoring to take. Edward Abbey filled in as an occasional stop officer for Glen Canyon National Recreation Area in 1967, so obviously he would be against any natural move made to change the ravine. He expressed that before the punishment of the gully that there were streams, cascades, dive pools, and a lot of natural life. Presently you can just find that on a little scale and that these things have been lost, pushed out, suffocated, or covered under mud. Monastery featured many focuses; one of them that intrigued me the most was his depiction, of the distinction between the present store, and the first Glen Canyon. He expressed that it was the distinction among life and passing. Glen Canyon was alive. Lake Powell is a memorial park. He truly is by all accounts putting it all on the line in saying this outrageous of an announcement. I believe that he isn't right in saying that. I feel that he is just taking a gander at one side of the story. I would state the inverse, yet for a logical investigation proposes just, I will originate from his perspective in exploring that he arrived at that end under the presumption that the untamed life and nature was more alive then the life outside of the dam. Lake Powell is a burial ground in with the end goal that there is nothing normal about it. The stones are pretty and the water is blue. Convent discusses a term called bath ring, it is left on the gulch dividers, after each drawdown of the water level. The recreation center officers in Glen Canyon view it as not of awesome significance, and that is one of the main figments that you take a gander at upon a characteristic lake. To a few people seeing that impact is all the more then they have seen or may ever find in their life with regards to nature. Individuals originate from places where there isnt a great deal of natural life around them. The nearest they get seeing that may very well be from a book or a video they found in school. So imagine a scenario where they dump a huge amount of striped bass and rainbow trout into the lake consistently. One of those fishes could be the first at any point gotten by a kid who is having an end of the week with his dad. The image of that fish and what it speaks to the holding between two individuals might be much more then what I think Abbey has broke down. I think Abbey raised an exceptionally questionable/contentious point in his article. He expressed that if Rainbow Bridge merits seeing by any means, at that point by God it ought to be effectively, promptly, quickly accessible to everyone with the cash to purchase a major power vessel. Before the Dam was set up to make Lake Powell, Rainbow Bridge was just open by strolling six miles through the bushes of cottonwood trees, semi-tropical hanging orchids, and ivy, with swarms of creepy crawlies and birdlife to arrive.>GET ANSWER