Marketing Strategy

In two well-crafted pages (2 pages maximum), discuss the position taken by the author (their hypothesis or
focus), what points you agree as well as disagree with, and why. Your arguments, supportive or disagreeing,
should be reinforced by some additional outside sourcing (and be sure to incorporate quotes or specific
references to those sources).
For the article you’ve chosen be sure your positions and arguments are clear, logical, and focused. If you see a
way to incorporate points from multiple articles that is fine but each must be consistent in its position. With just
2 pages your points need to be stated efficiently and without excess verbiage (credit deducted for papers
beyond the allowed length by more than a sentence or two).

Sample Solution