Marketing strategy issues

Discuss the following: 1. briefly summarize the key marketing strategy issues in the case that are still relevant TODAY in addition to contemporary issues you find via research; 2. make thorough recommendations on how the issues should be handled; 3. provide a justification for the recommendations. The case analysis should be approached as if you are a marketing manager that has been asked to present three long-term strategies to the board of directors of the brand/product in question.

Sample Solution