Marketing;Nike Inc

Promotion Strategies and Pricing Strategies
The Marketing Communications Mix

  1. Which of the five promotional tools does your brand use (advertising, sales promotion, public relations, personal selling, and/or direct marketing)? You could look at TV ads, Internet ads, magazine ads, radio ads, and in-store promotions for examples. Hint: You might want to attach examples of print ads or show commercials in your presentation.
  2. Which of the five promotional tools do your main competitors primarily use?

Sample Solution