This assignment comprises the first stage in any professional project: evaluating the existing product (the current live version of Straddl – link: and using that evaluation to propose ideas for changes and additions to the website, and how that will work.

Write a 1000-word critique of Straddl and identify or plan ways in which you might contribute to the site this semester.

‘Critiquing’ means more than just identifying strengths and weaknesses: it means explaining in what specific ways aspects of Straddl are strong or weak, and why you think that these aspects should or should not be used in the updated version of the site. If you feel that Straddl cannot be improved in any way, you must indicate the site’s specific strengths and explain why these strengths would benefit the updated version. If you discuss weaknesses, you must indicate how these might be fixed.

When considering your planning, you need to remember that Straddl is designed to demonstrate an understanding of the industry and its current environment. The exact details of how that happens are up to you, and creativity and innovative thinking are encouraged.

Your critique and plan must consider the following:

• The purpose of Straddl (why it exists, what service it provides, who uses it).
• Strengths and weaknesses of the site, explaining specifically why/how these aspects are strong or weak, and appropriate solutions to address any weaknesses identified.
• What you feel should be changed/added/removed/improved.
• What areas of the redevelopment project you would like to work on, and what skills and experience you have that would make you a good candidate for work in this area.
• How will each planned detail / aspect of the Straddl redevelopment benefit the users?
• What form will your proposed changes take? Website, blog, YouTube, Facebook, or a combination?
• What original content will be produced and distributed? Will third party content be distributed via the resource?
• The production schedule of the original content and effort and materials needed.
• Your decisions must be supported by a combination of scholarly and trade sources.

You might also choose to include:
• Defining what the ‘local’ media industry is
• Are there any competing online resources?
• Look, feel, and navigability.
• Marketing and promotion.

You are encouraged to tailor your critique to particular areas of the site with which you would like to be involved during the redevelopment process this semester. In doing so, you must consider your own knowledge, skills and experience, and how you might best apply that to this project.

You should also refer to the marking criteria (which is attached) as a guide when preparing your critique.

Please note, when suggesting areas of the project I would like to work on, these must be attainable and able to be achieved – as I will actually have to follow this through myself and will form the basis of my work this semester.


Sample Solution

Sample solution

Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell. 

In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.

God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.

Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.

To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.



Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.

Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies4(8), 487.

Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.