This assignment comprises the first stage in any professional project: evaluating the existing product (the current live version of Straddl – link: https://straddl.com.au) and using that evaluation to propose ideas for changes and additions to the website, and how that will work.
Write a 1000-word critique of Straddl and identify or plan ways in which you might contribute to the site this semester.
‘Critiquing’ means more than just identifying strengths and weaknesses: it means explaining in what specific ways aspects of Straddl are strong or weak, and why you think that these aspects should or should not be used in the updated version of the site. If you feel that Straddl cannot be improved in any way, you must indicate the site’s specific strengths and explain why these strengths would benefit the updated version. If you discuss weaknesses, you must indicate how these might be fixed.
When considering your planning, you need to remember that Straddl is designed to demonstrate an understanding of the industry and its current environment. The exact details of how that happens are up to you, and creativity and innovative thinking are encouraged.
Your critique and plan must consider the following:
• The purpose of Straddl (why it exists, what service it provides, who uses it).
• Strengths and weaknesses of the site, explaining specifically why/how these aspects are strong or weak, and appropriate solutions to address any weaknesses identified.
• What you feel should be changed/added/removed/improved.
• What areas of the redevelopment project you would like to work on, and what skills and experience you have that would make you a good candidate for work in this area.
• How will each planned detail / aspect of the Straddl redevelopment benefit the users?
• What form will your proposed changes take? Website, blog, YouTube, Facebook, or a combination?
• What original content will be produced and distributed? Will third party content be distributed via the resource?
• The production schedule of the original content and effort and materials needed.
• Your decisions must be supported by a combination of scholarly and trade sources.
You might also choose to include:
• Defining what the ‘local’ media industry is
• Are there any competing online resources?
• Look, feel, and navigability.
• Marketing and promotion.
You are encouraged to tailor your critique to particular areas of the site with which you would like to be involved during the redevelopment process this semester. In doing so, you must consider your own knowledge, skills and experience, and how you might best apply that to this project.
You should also refer to the marking criteria (which is attached) as a guide when preparing your critique.
Please note, when suggesting areas of the project I would like to work on, these must be attainable and able to be achieved – as I will actually have to follow this through myself and will form the basis of my work this semester.
The customer base of this industry is bigger than some other industry and they have practically no effect on the cost of the item. The purchaser dependably has extraordinary selection of brands inside the item class and they can move starting with one then onto the next without much impact. Consequently, purchaser control isn't exactly solid in this industry. Be that as it may, they have control when they give risk to move starting with one brand then onto the next brand. In FMCG retailers ought to likewise considered for examination. Retailers can simply choose which brand to stock and customers don't indicate much enthusiasm to pause on the off chance that one brand of decision isn't accessible. So retailers can simply settle on decision amongst brands and they have more purchaser control than buyers. Provider POWER: Provider control is close to nothing or restricted in the FMCG business. The business dependably has extraordinary number of providers with awesome size. There won't be any uniqueness in the item or administration of providers and the maker can simply move from one provider to other provider. However producer faces some measure of provider control because of the cost they need to cause when exchanging providers. Providers who do huge business with producers are constantly obliged to their clients. Risk OF NEW ENTRANTS: Risk of new participants is constrained in this industry. The new participants for the most part take into account neighborhood or little markets adding to the huge sloppy division. Crude materials for a large portion of the sections in FMCG industry can be effortlessly obtained. The speculation won't be high for hardware and different resources required for the greater part of the items in the business. Additionally the essential innovation is effectively accessible. These elements can make the nearby or little makes to enter effortlessly in the business. Yet, this industry requires high starting dispatch cost and dispersion arrange is dependably a test. These elements go about as an obstruction for any new contestants in the business and practically give low danger of new participants. Danger OF SUBSTITUTES: The FMCG business bears a high danger of substitutes. The business has numerous composed players with awesome number of nearby makes. The items in the business can simply be imitated and promoted. The business has number of inhabitants in India is expanding each year and this will directly affect the FMCG business and its associations. In spite of the fact that populace of India is expanding each year the populace development rate is diminishing over some stretch of time. In 2008 the populace development rate is 1.6%, in 2009 it is 1.5%. In 2010 the development rate is 1.3%. Despite the fact that the figures didn't change radically, the free market activity of the FMCG items will be influenced because of progress in populace structure. There will be diminish sought after and serious rivalry as the birth rates and number of clients diminish. In particular it is the change is way of life of Indian clients and social conduct will influence the FMCG business in India. It will request another items and administrations over the time and will prompt increment in interest in R&D of FMCG organizations. Presently the world is looking with sustenance lack prompting expanding put resources into nourishment creation. In the event that the associations neglect to offer items and administrations as indicated by changing way of life and conduct then it will be troublesome for any association to get by in the market. Monetary: Current log jam in worldwide monetary situation influenced relatively every industry over the world. There has been increment in joblessness and low shopper spending power. This prompts customers not picking to purchase costly items or administrations. This further pressurizes the RMCG organizations to lessen the costs for the items and administrations. Associations should survey this financial ride and need to react in like manner, An effective association will react agreeing changing financial conditions, customer and partner conduct. A proficient association must know about the changing financial condition the nation over and worldwide and should utilize an appropriate technique to remain in the market. Political: Political components will affect the association and industry and it is the obligation of the associations to agree to it. It is fundamental for the associations to consent to the enactments executed non conformance of which may prompt genuine ramifications on the association. The administration has executed certain limitation in the import arrangements. However assess exclusions in deals and extract obligation are accommodated the little scale businesses. This will permit the SMEs to contribute progressively and will build the quantity of new participants. Transportation and framework offices are enhancing in urban as well as in the rustic zone which will help in dissemination arrange. Mechanical: Progression in innovation help the generation with upgrade in nature of items and administrations rendered to the clients. Associations started to embrace e-business to enhance mark correspondence and market. Mechanical headway influences the supply to chain and exchanges along the chain basic. Associations diminished expenses with compelling IT advances and expanded the rate of data exchanges. Innovation is having a key and gigantic influence in the FMCG segment by building up the new bundling, expanding efficiency and longer time span of usability of sustenance items. Better, more grounded, more viable and speedier are the key components that all producers in this area push for, as it drives deals. The headway improves the deals by empowering the fabricates to create better items with alluring bundling and better correspondence. With headway in correspondence innovation and rising web-based social networking system it empowers the associations to convey better to the clients by enhanced advertising efforts. Worldwide patterns: The monetary emergency and stoppage had significantly influenced the business FMCG products over the world. However developing economies like India, China and Brazil are not enormously influenced and figure out how to do well to recoup rapidly. A typical pattern that was taken after over the world amid monetary log jam was exchanging down. Since, clients turned out to be more mindful searching for more affordable brands, uncommon offers and rebates. This additional huge weight available costs because of extreme rivalry and down exchanging. However rising economies like India, China and Brazil saw advancement in hypermarkets helping the development of FMCG showcases in these nations. Full scale natural openings: India has Vast Rural Market with dominant part of populace where the market is as yet undiscovered market. India has modest work to give cost advantage over different nations. Numerous multinational organizations are having taken a toll advantage by outsourcing its item necessities from its Indian organization. Natural THREATS AND OPPORTUNITIES: Industry structure: The FMCG market of India separated into two areas the composed division and the chaotic segment. The composed area has just couple of Indian organizations and MNCS while the sloppy part is swarmed by a numerous neighborhood players. Indian FMCG advertise represents about Rs.460 billion where the market has been exceptionally involved by nearby and unbranded items. This has been a test for some, sorted out players to effectively dispatch an item and to involve the piece of the overall industry. Dispersion and inventory network has additionally been a test as India's framework and transport frameworks not exactly supportive with a large number of retail outlets in the nation. In spite of the fact that framework and transportation framework is creating as of late it is as yet considered as a test by numerous players. The FMCG division has an extensive variety of items including sweet shops, refreshments, cleansers, toothpaste, latrine cleansers, shampoos, creams, powders, sustenance items, cigarettes. Common attributes of FMCG items are: The items take into account need, solace and extravagance. Cost and pay flexibility of interest differs crosswise over items and purchasers. Singular things are of little esteem (little SKU's) albeit all FMCG items set up together record for a critical piece of the shopper's financial plan. The buyer invests little energy in the buy choice. He at times ever takes a gander at the specialized determinations. Brand loyalties or proposals of dependable retailer/merchant drive buy choices. Constrained stock of these items (huge numbers of which are perishable) are kept by customer and wants to buy them every now and again, as and when required. Brand exchanging is regularly prompted by overwhelming notice, proposal of the retailer or verbal. Recognizing highlights of Indian FMCG Business FMCG organizations offer their items straightforwardly to shoppers. Significant highlights that recognize this segment from the others incorporate the accompanying: Outline and Manufacturing Low Capital Intensity as the greater part of items in FMCG requires generally little interest in plan, apparatus and other settled resources. Fundamental innovation required for assembling is effectively accessible. Outsider assembling is normal and the advantages incorporate creation and stock arranging adaptability, adaptability in controlling work expenses and coordinations. Advertising and Distribution High Initial Launch Cost with gigantic interest in item improvement, statistical surveying, test showcasing and dispatch. Making mindfulness for another brand requires huge starting use. Immense Distribution Network as India has a huge number of retail outlets the nation over making the coordinations capacities troublesome for some players. >GET ANSWER