Members of the Global Committee of Ab-Inbev

In the Fall of 2021 the members of the Global Committee of Ab-Inbev (, discussed their strategy for Qatar’s World Cup (, which to succeed had to enhance the reputation of the company and the global value of its Budweiser brand.

” They were taking into account Qatar’s social, economic, political, legal, and religious policies / practices. “

The company established and interdisciplinary committee, especially set up for this event (with representatives from different global functions: marketing, sales, reputation, crisis management, communications, regulatory, legal, human rights, security, and from all zones where the company operates).

Sample Solution