1. Propose a type of message appeal to be used in the advertising, making sure to explain the rationale behind the appeal.
2. Analyze the different cultures this product will appeal to and make recommendations on which three (3) would be the best choice.
3. Decide which microcultures and additional demographics should be targeted.
4. Suggest ways to utilize group influence in the marketing of the product.
5. Create a plan to address need recognition, search behavior, and getting the product into the consumers’ consideration set.
6. Use at least two (2) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
• Analyze the internal influences that affect consumer behavior.
• Analyze the external influences that affect consumer behavior.
• Assess the consumer decision-making process.
• Use technology and information resources to research issues in consumer behavior.
• Write clearly and concisely about consumer behavior using proper writing mechanics.