Mobile and Social Computing

Read the case study, (attached)”Has Facebook Solved the Mobile Ad Problem?”. After reading the case study and completing additional independent research.

Research one of the following companies: Snapchat, Taco Bell, Karmaloop, 16 Handles, WeChat, Mxit, Saya, and iCow. Alternatively, feel free to research other companies.

Why is mobile computing critical to the success of an organization now?
Provide specific examples to support your answer.

Sample Solution