You have been invited as a marketing consultant to advise the company in the following areas;

Analyse its competition & customers and provide appropriate marketing recommendation on how the company may approach its customers better (1500 words).

The report should include the following;

• Introduction
• Background of company
• SWOT analysis
• Competitor analysis
• Customer Analysis
• Recommended Marketing solutions
• Conclusion
• References
In the report, you are asked to refer to journal articles to support your recommended solutions.
Please include GE model, BCG model, PLC strategies

Sample Solution

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