Read the case study Cree Inc.: Introducing the LED Light Bulb by John Gourville and Michael Norris
Answer the following questions
- How does a consumer come to buy an LED light bulb? A Cree LED light bulb?
- Which of Everett Rogers’ diffusion of innovation factors are most relevant for the consumer adoption of Cree’s LED light bulbs?
- What can Cree do to meet or exceed customer expectations of light bulbs?
Sample Solution
