New Product Planing

Read the case study Cree Inc.: Introducing the LED Light Bulb by John Gourville and Michael Norris

Answer the following questions

  1. How does a consumer come to buy an LED light bulb? A Cree LED light bulb?
  2. Which of Everett Rogers’ diffusion of innovation factors are most relevant for the consumer adoption of Cree’s LED light bulbs?
  3. What can Cree do to meet or exceed customer expectations of light bulbs?

Sample Solution