Read the case study Cree Inc.: Introducing the LED Light Bulb by John Gourville and Michael Norris
Answer the following questions
- How does a consumer come to buy an LED light bulb? A Cree LED light bulb?
- Which of Everett Rogers’ diffusion of innovation factors are most relevant for the consumer adoption of Cree’s LED light bulbs?
- What can Cree do to meet or exceed customer expectations of light bulbs?
Gruing and Baesecke (2015, p107) come up with a number of results/recommendations/suggestions which are: PR staff who are concerned with defending or increasing in a positive way the status/standing, and the associations, of the companies they are in they should achieve this by actively engaging in the planned organised procedures of the company so that they can have a possible authority on the company actions selected by the people in charge. The conventional method of stating predetermined statements after actions are taken would have a marginal consequence on both standing/status or associations. In evaluation and reflection this author recommends that PR staff should centre their attention on associations as a gauge of equally the importance and significance and accomplishment of their efforts. The authors study’s conclusions also recommend that PR actions have an increased academic and experimental relationship to associations than to standing/status, and that associations ought to be the centre of attention of assessment studies in PR. T.Kelleher (2015, p281) examines the role of PR in the current digital landscape of the explosion of Social Media usage. In the past they were concerned with mass-perception and views and opinions and communicating a standardised message to a wide varied and diverse population. Nowadays, social media has shifted the focus to more individualised and personalised communication. And thus PR has changed its focus also. (P283-p286)- to answer this essay question I must first examine what is meant by the term Social Media. There is considerable scholarly debate better how best to define this term but mostly scholars agree there is a distinct and definite difference between Social Media and the days of old mass communication. P288- The increasing sophistication and progress in tools and techniques have reduced expenditure for storing and preparing items of use and making the account/record of person-to-person discussions and business deals easier to find by web search engines. P290- Social media has made the wide expanse of the globe smaller by breaking down barriers to communication and making communication between far off places easier and with a gre>GET ANSWER