Scenario
You are a former Navy officer and fighter pilot, and you are now the controller of a division of TransGlobal Airlines, a large organization that operates a fleet of corporate jets for charter at several airports in the southeast part of the United States. Your division’s private charter clients include several Fortune 500 companies in the region. The Chief Financial Officer (CFO) has informed you that the company is considering the acquisition of two smaller aviation firms in the region specializing in chartered flights for luxury vacations using light aircraft (60 passengers or less). The CFO has tasked you with assessing the organizational benefits of acquiring these aviation firms. The CFO intends to develop a new business plan for the organization if your analysis recommends moving forward with the acquisition.
After an initial assessment, the company has shortlisted two airlines, Company A and Company B, to examine further for acquisition. To understand all aspects of the two airlines under consideration, you have visited each proposed site to assess their performance. The assessment included creating a balanced scorecard for each airline with all four components, financial, internal processes, customers/market, and learning and growth, that will impact the acquisition of each firm.
The CFO has asked you to generate two scenarios for the proposed acquisition based on your analysis and governing or predictive assumptions. They include a worst-case scenario that considers the most serious outcomes that could occur if anticipated targets and assumptions are dramatically wrong; and a best-case scenario if anticipated targets and assumptions significantly exceed forecasts.
Based on your assessment and analysis of the companies in Milestones One and Two, you will create and deliver a PowerPoint Presentation for senior management’s review and analysis. You will also write an executive summary with your recommendations for the leadership team.
Directions
Part 1: Presentation
Record and submit a narrated PowerPoint presentation to share your analysis and recommendations for the proposed acquisitions. Use your data and analysis, along with feedback received from the milestone assignments, to complete your presentation. Note: Remember to use both on-screen text and narration in your PowerPoint slides to convey your information effectively. For example, you can use brief bulleted lists on the slide and include detailed explanations in your narration. A resource is provided under Supporting Materials to help you record your presentation. If you are unable to submit a presentation with narration, be sure to include detailed speaker notes with your submission.
Overview
Situation Analysis of TransGlobal Airlines (parent company). Use the information from the Supporting Materials section to highlight the parent company’s current business environment.
Internal environment: culture, leadership, internal processes, human resources, operations, and financial performance
External environment: competitive, market, regulatory, customers, suppliers, and other relevant stakeholders
Acquisition Rationale: Explain why your company is planning to acquire these airlines. What strategic objectives will the acquisition meet? How might the acquisition support the bigger picture goals of TransGlobal?
Proposed Acquisitions: Using the resources provided in the Supporting Materials section, provide an overview of the two companies under consideration to be acquired. Include the following information for each company:
Location, size, and age of the firm
Customer segment and target market
Major competitors
Company leadership
Current financial and market status
Analysis
Analysis of Company A. Present your data and analysis of Company A. Include the following in your analysis:
Balanced scorecard data: Share the balanced scorecard for Company A. Copy and paste the relevant sections from your Milestone One spreadsheet. The balanced scorecard should highlight key performance indicators, such as net profit, annual growth, and market share, and include the four components:
Financial: Complete the financial section of the balanced scorecard template, identifying two of the most impactful key performance indicators.
Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship between the chosen KPIs.
Internal processes: Complete the internal processes section of the balanced scorecard template, identifying two of the most relevant KPIs.
Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship between the chosen KPIs.
Customers/market: Complete the customers/market section of the balanced scorecard template, identifying two of the most relevant KPIs.
Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship between the chosen KPIs.
Learning and growth: Complete the customers/market section of the balanced scorecard template, identifying two of the most relevant KPIs.
Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship between the chosen KPIs.
Balanced scorecard analysis: Describe your analysis of Company A’s performance based on its balanced scorecard components. Perform a cost-benefit-risk analysis to explain whether the benefits justify the costs of acquisition.
Opportunity cost: What will it cost to move forward with this opportunity?
Risk: Identify and explain the magnitude (low, medium, or high) of the risks this acquisition poses to the parent company related to its market, financial, cultural, and operational environments.
Analysis of Company B. Present your data and analysis of Company B. Include the following in your analysis:
Balanced Scorecard Data: Share the balanced scorecard of Company B and highlight some key performance indicators, such as net profit, annual growth, and market share. Copy and paste the relevant sections from your Milestone One spreadsheet. The balanced scorecard should highlight key performance indicators, such as net profit, annual growth, and market share, and include the four components:
Financial: Complete the financial section of the balanced scorecard template, identifying two of the most impactful key performance indicators.
Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship between the chosen KPIs.
Internal processes: Complete the internal processes section of the balanced scorecard template, identifying two of the most relevant key performance indicators.
Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship between the chosen KPIs.
