apply the basic steps involved in evaluating the commerical viability of a business idea
describe and explain the environments that businesses operate in—social, economic, political, technological, environmental and legal
develop your business vocabulary and knowledge of concepts, trends, and current issues by applying them in all course work
demonstrate the use of software and Internet sources by researching and planning the start-up and operation of your business
demonstrate the use of a marketing assessment process to develop a marketing plan and a marketing strategy
analyze and explain projected financial performance, using selected financial ratios

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