Read the CRM at Minitrex Case Study on pages 243-245 in the textbook. Answer the Discussion Questions at the end of the Case Study.

Discussion Questions 1. Explain how it is possible for someone at Minitrex to call a customer and not know (a) that this is a customer and (b) that this is the third time this week that they had been called.

  1. Outline the steps that Bettman must take in order to implement CRM at Minitrex. In your plan be sure to include people, processes, and technology

Your responses must be complete, detailed and in APA format. All work must be 1 FULL page, single spaced, 12 font Times New Roman. The cover and reference page must be on separate pages. Please DO NOT include the question in your work as only your findings should be submitted.

Required Text

McKeen, J. D., & Smith, H. A. (2015). IT strategy: Issues and practices (3rd ed.). Pearson

**Critical ** Plagiarism will not be tolerated. , if Plagiarized will ask for refund.

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