Organizational Communication Presentation

As the marketing project manager, you are ready to present your marketing project plan and marketing campaign to your supervisor.

Use your work from the assignments, discussions, and activities in Weeks 2 through 4 to create a 10- to 15-slide voice-over presentation using either Microsoft® PowerPoint® or websites like Google Slides™, Adobe® Slate, or Prezi.

Part 1
The presentation should showcase your proposed marketing project plan and the integrated advertising campaign, and it should:

Summarize the need for your new hospital program in your community.
Identify key data points you collected that support the need for the new program.
Identify the chosen marketing strategy for your new program.
Define your targeted audience based on your market segmentation in previous assignments.
Include the specific message(s) you will use in your integrated advertising campaign.
Identify the tasks and their order of importance needed to implement your marketing project plan.
Explain when and how you will evaluate your marketing project plan.
Identify a projected timeline of evaluation.
Identify tools you will use to evaluate your plan.
Identify resources and data that will be used to determine success in your marketing project plan and new program.
Based on anticipated changes in the future, discuss how health care marketing strategies can change.
Consider external influences that may guide strategy changes.
Part 2
Write a 350- to 700-word synthesis of how you would communicate your plan to the entire company, if approved.

Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell.

In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.

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God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.

Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.

To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.

References

Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.

Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies, 4(8), 487.

Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.

Presentation Outline:

Slide 1: Title Slide

Title: [Hospital Name] – [New Program Name] Marketing Plan & Campaign
Your Name, Title

Slide 2: Introduction

Briefly introduce yourself and your role.
State the purpose of the presentation: To present the marketing plan and campaign for the new [Program Name] at [Hospital Name].

Slide 3: Need for the New Program

Highlight the unmet need in the community that the new program addresses.
Use compelling statistics and data points to support your claim.

Presentation Outline:

Slide 1: Title Slide

Title: [Hospital Name] – [New Program Name] Marketing Plan & Campaign
Your Name, Title

Slide 2: Introduction

Briefly introduce yourself and your role.
State the purpose of the presentation: To present the marketing plan and campaign for the new [Program Name] at [Hospital Name].

Slide 3: Need for the New Program

Highlight the unmet need in the community that the new program addresses.
Use compelling statistics and data points to support your claim.

Example: “There’s a growing need for [Program Type] services in our community, with [Statistic] individuals lacking access to [Specific Service].”

Slide 4: Data Supporting the Need

Showcase key data points collected during market research.
Use visuals like graphs, charts, or maps to present information clearly.
Example: “Our research shows a [Percentage]% increase in demand for [Program Type] services over the past [Time Period].”

Slide 5: Chosen Marketing Strategy

Explain the chosen marketing strategy for the new program.
Briefly outline the key elements of the strategy (e.g., multi-channel approach, digital marketing focus, etc.).
Example: “Our strategy focuses on a multi-channel approach, targeting different audience segments through [List Key Channels].”

Slide 6: Target Audience

Define the target audience based on market segmentation.
Describe the key demographics, psychographics, and behavioral characteristics of your target audience.
Example: “Our primary target audience is [Demographic Description] with [Psychographic Description] and a strong need for [Specific Service].”

Slide 7: Integrated Advertising Campaign

Present the integrated advertising campaign concept.
Explain the key message(s) you will use across various channels.
Example: “Our core message will be [Message], highlighting the benefits of [Program Name] for [Target Audience] and emphasizing [Key Benefit].”

Slide 8: Campaign Channels

Outline the specific channels you’ll use for your campaign (e.g., website, social media, email marketing, traditional advertising).
Briefly describe the content and messaging for each channel.
Example: “Our website will feature a dedicated landing page for [Program Name], while our social media campaigns will focus on [Content Type] to reach our target audience.”

Slide 9: Marketing Project Plan

List the essential tasks for implementing your marketing plan.
Order the tasks based on importance and dependencies.
Example: “Tasks include website development, content creation, media buying, community outreach, and ongoing monitoring.”

Slide 10: Evaluation & Timeline

Explain how and when you will evaluate the effectiveness of the marketing plan.
Include a projected timeline for evaluation milestones.
Example: “We will track website traffic, social media engagement, lead generation, and program enrollment over [Time Period] to assess campaign success.”

Slide 11: Evaluation Tools

Identify the tools you will use for evaluation (e.g., Google Analytics, social media analytics platforms, CRM software).
Briefly describe how each tool will contribute to data collection and analysis.
Example: “Google Analytics will provide insights into website traffic and user behavior, while our CRM system will track lead conversion and program enrollment.”

Slide 12: Success Metrics & Resources

List the key metrics you will use to determine the success of your marketing project plan and the new program.
Specify the resources and data that will be used to measure these metrics.
Example: “We will measure success based on [Metric 1], [Metric 2], and [Metric 3]. Data will be collected from [Source 1], [Source 2], and [Source 3].”

Slide 13: Future Considerations

Discuss how healthcare marketing strategies might evolve in the future.
Consider external influences like technology advancements, regulatory changes, and evolving patient preferences.
Example: “We need to stay informed about [Trend 1], [Trend 2], and [Trend 3] to adapt our marketing strategies accordingly.”

Slide 14: Q&A

Open the floor for questions from your supervisor and other stakeholders.

Slide 15: Conclusion

Recap the key points of your presentation.
Express your confidence in the marketing plan’s effectiveness and your commitment to achieving the program’s goals.
Thank your audience for their time and attention.

Part 2: Company-wide Communication

Subject: Introducing [Program Name] – A New [Program Type] Service for Our Community

This email is to inform you about the launch of our new [Program Name] program, designed to address the growing need for [Program Type] services in our community.

As you know, [Briefly state the problem/need the program addresses]. We have conducted thorough market research and have identified a significant demand for [Program Type] services, with [Statistic/Data Point] highlighting the need.

We are excited to announce the launch of our new [Program Name] program, which will provide [Brief description of services offered]. [Program Name] will offer [Key benefits of program for patients/community].

A comprehensive marketing plan has been developed to effectively promote this program to our target audience, which includes [Brief description of target audience]. Our campaign will utilize a multi-channel approach, including [List key campaign channels]. The message will emphasize [Key message(s) of campaign].

We are confident that [Program Name] will be a valuable asset to our community and will positively impact the health and well-being of our patients. We look forward to your support in promoting this exciting new program.

We will be sharing further information about the program and its launch date in the coming weeks. In the meantime, please feel free to reach out to me with any questions.

Sincerely,

[Your Name]

Note: This is a basic outline. You can customize it based on your specific program, target audience, and chosen marketing strategy.

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Organizational Communication Presentation

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