Organizing for Omnichannel Retailing (Antia and Chandrasekhar 2017)

1. Are there any synergies between Clearly’s online and bricks-and-mortar stores? If so, what evidence can

you provide of such synergies? (about 1 page)

1. Formulate three recommendations that should help Clearly achieve its sales objectives. Make sure you

provide a motivation for each recommendation, based on information from the case. (1 to 2 pages)

1. What type of data would you need to determine if customers who used multiple channels are more

profitable than customers who used the online channel alone?

Sample Solution