What is out-of-home advertising? What does the Traffic Audit Bureau do?
What are digital billboards and how do they work?
What are the strengths and weaknesses of out of home advertising?
What are three important things to consider when evaluating the effectiveness of a billboard?
Out of Home Case Study: Dunkin – What benefit did out of home (OOH) offer Dunkin in its local markets? What role did
mobile advertising play in its campaign? Describe what Dunkin did to promote its Pumpkin Spice in the Washington, DC area.
Do you think the campaign would have been as successful if it only used one type of media? Why or why not?
Sample Solution
