Choose a time when you overcame adversity and write a clear, coherent argument. Your essay will be evaluated on your ability to write clearly, think logically, provide evidence for your assertions, and use proper grammar. (Maximum 500 words)
Tell us about a time in your life in which you overcame something a serious difficulty or setback. Be sure to detail how you dealt with the situation, and what you learned from the challenge.
as much money as they did in previous years and some even struggle to pay their rent meaning they may prefer to shop at places like Primark in which they do not have to spend as much as River Island for several pieces of clothing. However, we are seeing an ageing population of cities and shopping habits too are reflecting these wider demographic changes. (Retail Think Tank, 2016) This means River Island could see an opportunity to offer clothing for the older consumer and either create new clothing lines to supply this demand or create a sub-brand if they do not want to affect their current demographic targets. It is important for River Island to understand these are older consumers who still think of themselves as young at heart. Another important external factor is technology, recently River Island and other retailers have started using contactless payments to speed up the buying process, and this means it will be an expected service instead of an augmented service. River Island have also saw an opportunity to speed up service even more by offering a customer a different place to pay by card only and cash at a different till, this appeals to people who are in a rush and want to be in and out quickly. River Island also are focusing on making it easier for its customers to buy online, From a survey taken by (Mintel, 2016) revealed 43% of women returned items of clothing they purchased online, with poor fit the biggest reason for doing so. To help solve the problem of sizing River Island has collaborated with EyeFitU, an app that matches users measurements with the brand’s size charts so shoppers can be sure of always getting the correct fit. This is a good opportunity for River Island as consumers are always looking for ways to aid their decision making of buying a product. River Island have also introduced an innovative delivery option for click-and-collect customers who have paid for their orders and are unable to collect from the store. River Island has teamed up with Shutl to launch Click and Don’t Collect which gives customers who have selected ‘click and collect’ the option of ch>GET ANSWER