Identify at least three sports products to which consumers demonstrate high degrees of brand loyalty.
Summarize these products and why you think loyalty is so high.
Search the internet for the websites of these products. Compare and contrast between the products’
positioning on their websites. Discuss what you as a manager would do differently with these products in
terms of positioning.
Include strategies that have worked best and are supported by research from scholarly sources as well
as from the course text.
Sample Solution
