Your 1000 hotel was opened six months ago with Super Bowl being your first big piece of business. You, as the GM, have worked with your executive team and prepared a realistic forecast going forward and expected that once the Super Bowl was over at the end of the second month of opening, you will have a steady stream of business with about 60% occupancy, and a strong ADR of around $200. However, since you are the new hotel in town and you have all sorts of new amenities including a spa, roof top infinity swimming pool, and four specialty restaurants that are joint ventures with celebrity chefs and sports celebrities, you are actually experiencing a 30% over budget in rooms revenues and a 40% over budget in food and beverages. All the publicity you gained during the Super Bowl helped in booking a lot of individual business travelers, ready to pay premium prices.

While this sounds good and may signify a lot of potential opportunities, what are some potential problems (negative and undesirable future changes) that your hotel may face? Therefore, please perform a potential problem analysis. Although the list of potential problems can be endless from internal ones such as human resource, training, quality, to external forces such as market changes to natural disaster, list only your top 5 potential problems. Using the detailed version of the Potential Problem Analysis form and also Altier’s Five-Step PPA:

Identify and define potential problem statement
Identify potential problems and which to pursue (this is where you will list your top five problems)
Identify likely causes
Develop preventive action, and
Develop contingency action and set trigger
Thus, your assignment should include:

Introduction
Potential Problem Analysis form
Discussion of each of the 5 potential problems
Your justification of the selection of the ONE problem that will most likely to happen and has the most negative impact
Identify the likely causes of that ONE potential problem, and develop preventive action, contingency action, and set trigger

Assignment 3 is not a research on the definition of Problem Analysis but rather take what is presented to you in the discussion – the situation – and analyze that using the tools you have learned this week, especially in the Potential Problem Analysis section. I am about to send the following message to the entire class as an announcement Friday morning as the End of Week 2 Announcement. But I am copying parts of it below – hope this helps. Thank you. ADF

Assignment #3 – due

This assignment is for you to analysis a potential problem your new hotel may face. Potential problems are negative and undesirable future changes). In completing this assignment, the slide deck for “Potential Problem Analysis” and the two videos should also be helpful. Following Altier’s Five-Step PPA process, please list only your top 5 potential problems. And, using the detailed version of the Potential Problem Analysis form, please:

This is what teacher wrote on last assignment because I did it wrong.

Identify and define potential problem statement
Identify potential problems and which to pursue (this is where you will list your top five problems)
Identify likely causes
Develop preventive action, and
Develop contingency action and set trigger

The detailed Potential Problem Analysis form can be found on slide 13 of the slide deck and towards the beginning of the second video.

Thus, your assignment should include these sections or subheadings:

Introduction
Potential Problem Analysis form
Discussion of each of the 5 potential problems
Your justification of the selection of the ONE problem that will most likely to happen and has the most negative impact
Identify the likely causes of that ONE potential problem, and develop preventive action, contingency action, and set trigger.

 

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