a. Compare how the Big 12 compares to the other Power Five conferences in terms
of structure, media rights, and revenue sharing
b. Look at the candidates in Appendix 7, develop a ‘final four’ list of expansion
candidates. Develop an argument for why each could be a viable option – your
justification must include information from the USA Today College Finances database
and Equity in Athletics database (along with other information)
c. Play the role of an Athletic Director at the Big 12 school of your choice. Write a
memo detailing the reasons you either support adding two schools (and which two) or
why you are not in favor of expansion. This memo will be going to the other Athletics
Directors and should be heavy with specific information. It should also vary based on
the AD that you picked.
Sample Solution
