Assume the role of a marketing assistant in a new digital marketing agency specializing in Influencer and
Instagram marketing. In your role, you have been tasked by your marketing manager to conduct some
research into the Lifestyle, Health & Fitness (LHF) industry on Instagram, after which you are required to write
a report to summarise your findings and provide recommendations for improving customer acquisition,
retention and engagement.
In the interests of boosting your employability and practical marketing toolkit, assume that your report will be
seen by the Marketing Manager and referred to the Board of Directors for discussion and action. You should
research TWO Instagram accounts, including ONE female and ONE male account, in order that you
can provide gender-oriented insights and recommendations to your management team
Sample Solution
