Conduct preliminary market research on your venture, and write a paper of 1,500–2,000 words that responds to the following questions:
What is the scale of the industry (in units and dollars)?
What is the scope (geographical range) of the market? Is it local, regional, national, international, or global?
Is it a niche industry, or does it reach a mass market?
How profitable are the players in the industry?
What trends are occurring in the industry?
What competition is in the marketplace, and what are they doing?
Produce a detailed analysis of your markets, and articulate your conventional marketing goals and objectives.
