Preparing a release for soft news

Assume the role of PR communicator at Widener University. Prepare a news release of soft news (non-crisis) that can help the university further its communication goals of building a positive relationship among the community and the potential students and parents.

For this assignment, focus on the DAY OF SERVICE that accompanies the Martin Luther King, Jr., holiday.

These can be factual but they do not have to be! Be creative. The goal is to CREATE NEWS that is important and relevant to the audience.

The release should include contact/release date formatting and headline, dateline, copy, quote, boilerplate (see university website).

Sample Solution