In Module 4, you studied the “product” component of the marketing mix. One category of products you learned about was “shopping” products. A common characteristic of these products is that customers engage in extensive search before choosing and buying them.
For your initial post in the discussion forum, choose a shopping product from a well-known brand to research and address the following:
Identify the customer segment(s) this product is targeting, based on what you learned in previous modules
Describe the factors or characteristics about the product that consumers “search” by or consider before choosing the product
Based on what you find on the company’s website and other credible web resources, explain the pricing strategy of the product (e.g., psychological pricing, prestige pricing, penetration pricing)
Share whether you think the internet helps or hinders that strategy, considering that customers have easy access to the range of prices for this product.
Is the product available through giant online retailers (e.g., Amazon)? What are the implications of this for the product’s pricing strategy?
If customers have full information about price ranges, why don’t all customers go for the cheapest option for this product?
Respond to at least two of your peers. Consider their responses to discussion points 4–6 above and critique their assessments for their products, supporting your position with specific examples. Then discuss how those points compare to your own product and explain why they might be similar or different across different products or brands.
The Lives of Others East Berlin, 1984. A mystery police of 100,000 East Germans. In a general public where more than 33% of the 200,000 data suppliers populace is observed, individuals are compelled to pick double-crossing or quiet. Mystery police Gerd Wiesler (Ulrich Mühe) and a fruitful writer Georg Dreyman (Sebastian Koch) are no special case in the lives of others too. From the start, they appeared to make sure about an uncompromising stance. Be that as it may, after the demise of Jerska (Volkmar Kleinert), they started to scrutinize their own position. As the two heroes become better, the film will unfurl. "Das Leben der Anderen" is an amazing case of how the chief uses the different styles and film procedures to pass on the story of the story in the film. "Other's life" depends on these visual way to help pass on the story. In the chose arrangement of motion pictures, a few story joins are attracted here to shape the finish of the Laszlo Action. These account joins are additionally improved by Donnersmarck, utilizing different lighting styles, nondestructive and non-ruinous sounds, uncovering camera focal points and complex scenes. Animist perceives that the world is brimming with individuals, just a few people are people, and life is continually living with others. Animism exists in an assortment of ways (cautiously and productively) to figure out how to regard others. An individual isn't a thing however a living being, it is enthusiastic and friendly for other people (despite the fact that it isn't in every case essentially amiable). Yet, everything is all the more precisely comprehended as zeroing in on figuring out how to turn into a decent individual by regarding associations with others. The relationship with people is the establishment of human condition and the subject of presence of individuals: We are conceived in human connections, live involved with others, and the impact of our relationship is that in the event that we bite the dust I will live in my life. Ring in the entire association of their relationship. "Berscheid How would you be able to be a more beneficial, more joyful, more effective, longer life expectancy? The appropriate response is a positive relationship. A positive relationship is the premise of bliss and achievement. We as a whole have connections picked like our companions, a relationship to acquire like family, and relations emerging from work and schoolmates. Instructions to oversee and partake in these connections will majorly affect our joy and wellbeing, life span and achievement.>GET ANSWER