Discuss pricing objectives and related strategies of Best buy . Discuss their Distribution and/or Place strategy. This includes how the product gets to the consumer. For example, some companies have their own fleet of trucks and distribution centers, others outsource their logistics and others use a combination. Also, included in this section is how and where the target market purchases the product (retailing). Think about Starbucks. You can buy a cup of coffee in a Starbucks store, in a Target store, at the airport and you can buy their coffee products online or at your local grocery store. Their distribution strategy which began as exclusive has become much more intensive since almost every convenience store sells some version of a Starbucks’s coffee.
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