Your task is to choose any issue of a nationally known magazine from the last year, choose one full (or more)-page(s) ad for a national brand that you consider to be the best in the magazine and one full (or more)-page(s) ad for a national brand that you consider to be the worst. Justify your decision by identifying and analyzing the communication objectives, target market, message strategy, and creative approach. Also, assuming that you had been in charge of the advertising, indicate how you might have executed the ads.

 

 

 

 

 

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