Harry Rosen Inc. is a Canadian retail chain of 15 luxury men’s clothing stores. Founded by Harry Rosen in 1954, the company now operates stores in Toronto, Winnipeg, Montreal, Edmonton, Calgary, Ottawa, Laval and Vancouver. Harry Rosen stores offer several collections of fine menswear labels, including Armani. Brioni, Hugo Boss, Burberry, Canali, Dolce & Gabbana and Ermenegildo Zegna.
Harry Rosen is considering introducing Wi-Fi (beacon technology), facial detection and facial recognition technology into their retail locations. Your goal is write a ‘Brief to top management of Harry Rosen on how the company should act ethically with the use of these new data collection technologies. Write your brief as if you were the Marketing Director at Harry Rosen. Your brief to Harry Rosen top management should include your thoughts and recommendations around the following questions:
- What are the key issues of privacy relating to the use these technologies in the retail environment?
- With the potential implementation of these new technologies, how does Harry Rosen act ethically, and within the bounds of PIPEDA. Please make sure you provide recommendations around Principle Three of PIPEDA (Consent).
Sample Solution
