To receive credit you must complete the Competency Assessment.
Competency Assessment Directions
Describe and explain what you viewed. Answer the following questions in your response:
Were the individuals professional?
What made the individuals professional (consider attire, communication skills, presentation of self, etc.)?
After reviewing the slides, describe areas that would be unprofessional in your field when considering attire and presentation of self?
Include any additional thoughts.
Part 2: Personal Reflection and Connection (4 paragraphs)
What is the appropriate attire for an individual in your profession?
Note: you may want to research this by talking to those in your profession or researching appropriate attire for your profession as this may differ from what you viewed in the presentations. Review a brief overview of what is not appropriate attire in the majority of career fields.
Describe what makes someone a professional in your field. Use research and/or reflect on your personal experiences and what you know about your profession (or the profession you will work in).
What behavioral attributes do you practice that identify you as a professional?
What attributes, such as attire, communication skills, and presentation of self, do you possess that make you professional?
The teenage / young adult generation of today are highly influenced and dependent on the internet for research, what people want to see, what is in the fashion world, social networking and downloading music. However, many of the online clothing stores target women aged 25-45 who may see ordering online as more convenient (i.e. Next, Debenhams, Little woods, Dorothy Perkins). If Primark open an online store it could position itself as a dominant in the minds of teenagers as the most accessible online store, with the freshest fashions. The only competition currently is New Look which is still more expensive about 50% in the case of jeans, accessories and shoes. Task 7 Outline the factors you believe influence the Primark’s choice of targeting strategy. Primark’s products include lingerie, nightwear, footwear, clothing, accessories and even home ware. All the products business provides in the market is very essential. So, it is very easy to approach the target market. Stores are large consists of 2-3 floors and split into two categories such as women wear & accessories, menswear & underwear, footwear & children’s wear. I would suggest that Primark use better visual displays in store by having mannequins with outfit ideas on with the clothing hanging beside. Window displays at Primark look fantastic, but go into the store and it is virtually impossible to find the items. If Primark could put together inspirational displays it would suggest customer that Primark believes in its own clothing, and demonstrates how it can be put together to look fashionable. Moreover, Primark has little in terms of expression and communication as it does not advertise. The only place we can see logo is on shopping bags and on the store logo, suggesting it does not show the reputation of a company and shows the ‘cheap place’. To express the brand as being fresh and foremost with the newest fashions they could print ‘coming soon…’ images of new items on their shopping bags for the view of high street shoppers. Also, in keeping with the online store idea, Primark could send weekly emails to customers showing the latest looks, catwalk trends or celebrity outfits. They need to put new policies and rule in the business for advertisements. No doubt they are approaching their target market but business is approaching with ‘cheap shop’ reputation. Company need to work on the marketing process it will change the customers thinking. Instead, of cheap shop it will change into good quality of products.>GET ANSWER