You own an event management company and you have been employed to plan and deliver the wedding mentioned in the Case Study. You are required to plan and deliver a wedding within an acceptable budget (you should determine an estimate) and manage effectively all stakeholders involved in this wedding, including the contractors you will deem necessary to engage to deliver the wedding.
y not having a website, most SMEs in Canada are missing a large opportunity for e- commerce sales in the B2B sector. Laudon and Traver (2017) explains that business to business (B2B) sales is the largest form of e-commerce in the U.S. with over $6.7 trillion USD in transactions in 2016. In Canada, e-commerce has become an important part of the B2B retail landscape. A study by Forrester Consulting commissioned by Purolator (2016) found “B2B online selling is already a major part of doing business in Canada” today. Of the 400 retailers surveyed by Forrester Consulting, half of B2B sellers indicated that over 25% of their sales took place online. Purolator (2016) warned that “firms that avoid online selling risk falling behind” in favour of other sellers that embrace e-commerce and changing consumer behaviour (1). The third implication of these findings is related to the risk of falling behind. Canada Post (2016) estimates that e-commerce sales in Canada will continue to grow by double digits annually. In 2019 retail e-commerce sales in Canada are expected to increase to $49.67 million CAD up 13% from 2018 (Canada Post, 2016). Similarly, in 2020 retail e-commerce sales in Canada are expected to increase by 12.3% to $55.78 million CAD (Canada Post, 2016). This increases in retail e-commerce sales will be primarily driven by a channel shift which describes a shift in purchase preferences among consumers (Canada Post, 2016). This channel shift will see consumers begin to purchase products online they once purchased offline leading to a shift in sales between offline to online channels. Given this shift in consumer purchase preferences the future looks bright for e-commerce merchants in Canada. However the same cannot be said for SMEs in the retail and wholesale sectors that fail to adopt e-commerce capabilities. These SMEs may be at risk of being displaced as consumer preferences shift to digital channels. However, it’s important to note that Canada Post (2016) estimates retail e-commerce sales will represent less than 10% of total retail sales by 2020. Therefore it is understandable why SMEs may not be in a rush to adopt e-commerce capabilities. Yet, the threat of displacement will linger for SMEs as consumer preferences evolves. Problem II>GET ANSWER