Write an analytical essay of 1500-2000 words. Choose one or more paintings by a Surrealist and examine it/them by using Freud’s theory of the unconscious and the interpretation of dreams. Some artists to choose from include: Joan Miró, André Masson, Yves Tanguy, Leonora Carrington, Max Ernst, Salvador Dalí, Frieda Kahlo, Rene Magritte, or others.
Presentation: This exposition will consider right off the bat the situation of Lego in connection to both the limitations of the inward and outside condition in the number one spot up to 2004. The paper will at that point proceed to consider the situation of the Lego bunch from 2005 onwards giving specific consideration to how the organization has responded to adjust its inner assets so as to address the issues of the outside condition. The Lego gathering up to 2004: In 2004 the Lego gathering was under the administration of CEO Kjeld Kirk Kristiansen, the organization confronted an enormous number of issues including posting a misfortune for the time of DKK 1,800m in spite of a gathering turnover of DKK 6,295m. Subsequently Kristiansen ventured down from the chiromancy and stored a further DKK 800,000 of individual assets into the organization. In spite of these feature figures the issues confronting the Lego bunch in 2004 many be considered has having a more extended history than the single year of such extraordinary misfortunes and be steered in the two issues in the interior and outside condition. Five Forces Analysis Watchman (2004) diagrams five powers which have an effect upon a business originating from the outside condition and incorporate the accompanying components which will presently be considered independently: Level of competition Intensity of purchasers Intensity of providers Danger of substitutes Danger of participants Level of competition The general degree of competition might be viewed as moderately extreme for the Lego bunch in the keep running up until the finish of 2004. While Lego possesses a solid position in the market for development plays with generally few opponents one must think about that Lego is presently contending in guest market of youngsters' amusement which in the number one spot up to 2004 started in incorporate enormous occupants from the hardware part, for example, Sega and Nintendo. Intensity of purchases The intensity of the purchaser on account of Lego might be viewed as generally high with low exchanging expenses between option toys and even substitute items, for example, computer games and TV. Intensity of providers The intensity of providers might be viewed as normal, Lego's items all in all might be viewed as to a great extent dependent on institutionalized sources of info, for example, plastics and synthetic substances. There is the thought that were Lego moves into non-customary regions, for example, sets related with movies or diversions the intensity of providers will increment as a key info turns into that of licenses which is a type of protected innovation. Risk of substitutes This might be viewed as the biggest risk to the Lego bunch in the keep running up to the finish of 2004. In spite of the fact that it is hard to characterize what market an organization possesses (Grant 2008, Porter 2004) to consider the effect of substitution one must believe Lego to be a supplier of kids' stimulation. For this situation the danger from substitutes are fairly high given that customers may substitute between option customary toys, for example, activity figures or toy autos through to electronic items, for example, computer games and TV. Risk of new contestants The risk of new contestants into both the littler conventional toys showcase and the more extensive kids' entrainments market might be viewed as generally low in the keep running up until 2004 to a great extent for comparable reasons. So as to enter these business sectors there is the prerequisite for essentially abnormal amounts of interest in both the type of capital ventures and innovative work costs the two of which go about as hindrances to passage and in this manner limit the quantity of new participants (Porter 2004). SWOT examination A key instrument in considering the general vital fit is that of a SWOT examination, a SWOT investigation considers both an organization's inside components (Strengths and Weaknesses) and endeavors to thinks about how these elements fit against the outside components of Opportunities and Threats (Lynch 2008). Qualities Lego's key qualities might be viewed as originating from the two its image acknowledgment and its capacity to utilize inventive innovation without moving far from the organization's guiding principle. While there are numerous different rivals in the toy or youngsters' amusement showcase Lego remains the brand of decision in the field of development toys in spite of the fall of other long haul authentic brand, for example, Meccano (V&A 2010) and the ascent of elective substitute items, for example, computer games (BBC News 2004). As the contextual investigation demonstrates in spite of the customary idea of the Lego offering the organization has a solid relationship with contemporary IT, plan and assembling frameworks which help to make the item both progressively sturdy just as diminishing assembling costs in this manner making the field of innovation as key quality for the business. Shortcomings Lego's key shortcoming in the keep running up to 2004 might be viewed as two overlay. Right off the bat the organization has flopped in a key zone of the comprehension of showcasing with respect to understanding the requirements of their clients which might be viewed as the point of convergence of the advertising idea (Brassington and Pettitt 2007). This can be unmistakably found in the job out of the Explorer go, for this situation the organization structured an item which neglected to speak to the individuals who were not purchasing Lego items but rather along these lines didn't address the issues of the individuals who were purchasing the present Lego items. The second shortcoming of the Lego bunch in the keep running up to the progressions toward the finish of 2004 might be viewed as the absence of capacity to interpret key corporate qualities and advancements into executed systems. Such contemplations are exhibited by Lego's underlying improvement of such imaginative activities, for example, programmable parts for its Technic extend as far back as 1986 yet an opposing inability to respond to promote advancements in assembling procedures, for example, CAM and CAD or item advancements, for example, those related with computer games until some other time. Openings and Threats The chances and dangers to Lego in the keep running up until the finish of 2004 might be viewed as unbreakable connected speaking to a risk or opportunity dependent on Lego's response to the component henceforth they will be viewed as together. The biggest danger to Lego might be viewed as the changing idea of the market in the keep running up until 2004. While Lego has remained the market chief in development toys there must be the thought that for an enormous part there has been a decrease in the general market for customary toys has kids have progressively substituted to elective types of entrainments to a great extent in the hardware division. Notwithstanding the risk to Lego's center item offering in this pattern in the keep running up to 2004 there was additionally a critical open door for Lego to utilize such dangers as chances to create spine of offers as Lego sets related with amusements and movies just as the improvement of non-conventional Lego items giving Lego the chance to broaden (Johnson et al 2008). Past to 2004 Lego had effectively made a few enhancements into the regions of direct retails with its Lego stores and the opening of its "Lego Land" event congregations, this anyway spoke to at the time an extensive open door for further improvement. The Lego bunch 2005 and past: This segment will presently consider the situation of Lego from 2005 onwards and in that capacity will endeavor to think about how Lego has adjusted to the issues featured as confronting the organization in the keep running up to and including 2004. In the principal occurrence one ought to think about that toward the beginning of 2005 Lego began with another CEO and before the year's over posted a benefit of DKK 214 a figure which has since ascended in 2008 to DKK 1,352. Structure: In the principal case the structure of the Lego gathering might be viewed as changing altogether since 2004. The primary change for the organization's structure might be viewed as starting with the arrangement of another CEO an activity which might be viewed as both a huge down to business change for any association yet additionally a critical one from a representative point of view (Mullins 2009). Such a change has enabled Lego to re-characterize its activities enabling the organization to move into new broadened markets, for example, the utilization of the Lego brand in connection to PC diversions and the generation of customary sets which are identified with TV and realistic turn offs. Other basic changes identify with the organizations activities, tasks in provinces with moderately high work costs, for example, Europe and the US have been redistributed to organizations in Singapore and Mexico separately. What's more the organization's tasks in the Czech Republic while staying under the responsibility for Lego gathering have been put under the everyday administration of the organizations joint endeavor accomplice Flextronics. These basic changes which include occurred inside Lego's operational capacity have enabled the organization to make noteworthy reserve funds in labor costs. Regardless of these preferences there must likewise be the thought that there are some downsides. In re-appropriating generation there is the thought that Lego will lose a portion of the control it had over its activities already (Slack 2009), this is a key thought for Lego as the achievement of the organization and its image has recently depended on a high relationship with great quality, something which might be harmed if re-appropriating isn't overseen effectively. HR: The organization's HR arrangement might be viewed as a genuine trial of the associations more extensive qualities against a background of changing financial conditions. From one perspective the organization's approaches might be viewed as assistance an association which esteems authoritative learning and improvement through the mode of its staff. Such contemplations can be found in the particular arrangement of such approaches of ceaseless improvement which is a key supporter of the organization's elevated requirements for item quality. Regardless of this following such overwhelming misfortunes in 2004 Lego made noteworthy decreases of staff from 5,604 out of 2004 to a low of 4,199 out of 2007 a figure which has since recouped drastically to 5,388 out of 2008. All things considered the organization mama>GET ANSWER