● Whether drivers (automakers’ customers) think about radio format and if it’s or it is not user friendly?
● Whether drivers would like to have a radio smart product that would allow them to find a radio easily based on categories, type of music, mood?
● Would the new product/feature influence a customer buying decision? Would a driver be willing to pay more for a car that offers that product (high quality audio system)?
● How many other companies, if any, are already offering a smart radio system?
● Would car drivers rather switch radio stations or stream one that they were listening to before going out of range?
Since automakers sell its cars to multiple different countries, Grace note also needs to clarify:
● How drivers from different cultures will react/interact with the product?
● Should Gracenote provide a customized feature depending on the nationality of driver (categories varies depending on the nationality)?
2. Why is the information being sought (what they hope to achieve/why this research is important)?
Before launching the new product, Gracenote would like to have some research on the existing scenario of the market and customer (drivers) behaviour and how they interact with music systems while they are driving. This is fine. You could also try to understand if there are other back stories: did a car company voice interest in this, or did Gracenote get inspired by a safety issue or just a way to differentiate, or what? It’s often helpful to know this background, which might orient your research.
By performing the research, Grace note would like to validate if:
● The product fulfills drivers wants and needs?
● Drivers would value a automaker specific brand that offers that extra product/feature at the cars’ display?
● Would the driver pay more for the car that offers that type of smart radio system?
● Grace note should customize the radio categories depending on the country/nationality of driver?
