Prepare a report that that would feasibly be written to the Chief Marketing Officer (CMO) of Kent’s Camera Castle (KCC) that outlines your overall strategy and best practices used in the simulation. This report also may ask for additional strategies or tactics based on your experience in the simulation.
- Overview (~1 page)
a. Objectives – what were you trying to achieve in the simulation? What were your priorities?
b. Target Audience – who are you trying to reach? Who are you writing your ads for?
c. Product selection – what are your products and why have you selected these products to sell?
- Digital Marketing Tactics & Performance (~3 pages)
Summarize your approach (and results, if available) of the following digital tactics for KCC. Make sure to include (a) key decisions, (b) strategic detail (e.g., top performing ad words, bidding approach, etc), and (c) key recommendations you suggest for KCC in their ongoing online marketing activities. In this discussion, also make sure to summarize your group’s performance in the simulation. Use of charts, graphs, and metrics/key performance indicators are encouraged.
a. Pay Per Click Advertising
b. Landing Page Optimization
ii. Onsite SEO
c. Email marketing. Explain best practices employed for a successful email campaign. Justify list choice, content, and email strategy.
d. Budget – why did you choose to allocate your budget in that way? Justify your decisions.
- Conclusion (~ 1 page): A short summary and conclusion should be included as the end of the report.
a. Provide a summary of Kent’s Camera Castle and the digital tactics implemented
b. Include recommendations of what digital activities Kent’s Camera Castle should continue
c. Discuss: If you were to do the simulation again, what would you do differently?
d. Include Five Lessons Learned: Identify and explain at least 5 “lessons learned” regarding digital marketing
identity is a far debated subject in which sociologists differ on what affects the formation of identities. however a recurring subject of shape and/or corporation influencing how identities are formed may be observed. Functionalist and conventional Marxist ideology is built on the premise that identity is a manufactured from socialization; an reputation of the tradition of society and class that one is born into. Postmodernists alternatively argue that identities are fluid and multiple, consequently not confined to an acceptance of a function into which a person is born in society (Haralambos and Holborn, 2008p.709). equally crucial to the idea of identification is ‘social identification’. in step with the social identity theorists Tajfel &Turner(1979) social identity turned into a definition of someone’s self-idea according to social organization membership and private identity is ‘that part of an individual’s self-concept which derives from his (or her) expertise of his(or her) membership of a social institution’ (Tajfel, 1978p.sixty three). Jenkins(1996), argues that social identification is negotiable- it's miles a manner of setting up similarities and variations among self and others and in turn those that are comparable share an ‘identity’. Jenkins believes that by way of organising distinctive identification organizations creates an focus of a organizations developments and equips you with knowledge on a way to interact with them, no matter whether the expertise and understanding of these agencies perhaps limited or maybe wrong. there may be a trendy consensus that someone’s identity is multifarious and fluid, someone’s alignment with distinctive social organizations is built of many elements which encompass, national foundation, magnificence, gender, race, ethnicity, and so forth. Bradley(1997) argues that inside the postmodern technique to identification, magnificence is turning into much less essential as a supply of identification and that ‘race’, ethnicity, nationality, tradition and faith are being stressed upon extra as markers of identity. Bradley is going similarly to say factors of identities are grounded in inequality, social division and differences. For the cause of this assignment I could be focusing on whether ‘race’ and ethnicity are defining elements in shaping peoples identities concentrating at the lives of South Asian British Muslims. ‘Race’ is a complicated and contested issue. The time period ‘race’ is used to classify human beings into corporations in line with organic attributes; mainly the coloration of 1’s pores and skin. however the idea of ‘race has been manipulated to reproduce thoughts of superiority and inferiority, which can be illustrated for the duration of history; colonization, British imperialism and apartheid in South Africa are to say just a few, ensuing in exploitation round the sector being justified due to the coloration of a person’s pores and skin. Social scientists are divided on using the time period ‘race’, a few believing that it's miles ‘nothing more than an ideological construct’, whilst others disagree believing that ‘race’ is still held as a defining issue for a few organizations, ensuing inside the time period ‘race’ being utilized in inverted commas by using some sociologists (Giddens, 2008p.632). Ethnicity is interconnected with the term ‘race’, both the use of the process of racialization to outline groups; however ethnicity has been embraced via a few sociologists believing it to be a fine assemble relying on individuals ascribing membership to a set in which they see themselves as culturally wonderful from others. Giddens states that ‘ethnicity is important to person and organization identity, but its importance does vary amongst people’ (Giddens, 2008p.633). In multicultural Britain nowadays, cultural hybridity provides to the confusion of a person’s identity. A multicultural society with a cultural diversity is the made from immigration, growing upward push to troubles of discrimination, adjustment and assimilation for not best individuals who immigrate to a new land however also for the generations to come. South Asian British Muslims are a group this is continuously in a state of flux, adapting and adopting cultures to form a hybrid identity which includes elements of a state which has been left behind and a new kingdom whose lifestyle is in conflict of that in their forefathers. although a shared groundwork of religion, way of life and migrant popularity are the rules to assist British South Asian Muslims assemble their identities, there may be extensive disparity in factors of financial circumstances, country of beginning and education. regrettably ethnicity along with race have emerge as markers of inequality for South Asian British Muslims in British society these days, affecting all issue in their social life i.e. education, employment, elegance etc. in addition to this, the Muslim identification of this group is likewise seen as incompatible with British society and the loyalty and association of British Muslims coming under scrutiny. that is in addition exasperated by using British Muslims being portrayed as ‘disconnected from and even antagonistic to British identity’ (Thomas, 2009p.1). It is basically portrayed that occasions of 11th of September and extra so 7/7 have produced a set in British society this is regarded with suspicion and animosity. but, British Muslims have been in fact becoming the targets for social unrest before those events. The nights of summer season 2001 had been disturbed by violent unrest in the North of britain. The British national party (BNP) had efficaciously fuelled a fireplace of suspicion, animosity and mistrust between Muslim and White communities of Bradford, Oldham and Burnley. A conflict among Muslims of in particular South Asian descent, white extremists and the police led to some of the worst race riots in Britain. If whatever, the ’riots’ and events of seven/7 spotlight the want to have a look at religion and religion in addition to race as constructs of ethnicity. the example of the South Asian Muslim network within the North of england can't be visible as in basic terms based on religion and faith, as Muslim from other areas (which includes Europe and the center East) do now not proportion the identical ‘identification’. further in simple terms race cannot be visible as markers of identity and ethnicity, as others of the equal race, the Punjabi Sikhs or the Indian Hindus, are ethnically comparable, yet had been no longer part of this phenomenon. If whatever, at least for the south Asian Muslim network, faith plays an critical part in defining their ethnicity. This perception however may not be universally relevant to other companies of Muslims or certainly south Asians>GET ANSWER