The purpose of this assessment is to give students an opportunity to relate the ‘mega trends’ study to an
opportunity or innovation within a specified market. The project requires students to identify emerging
opportunities in an identified economic sector and develop new product, service, or venture activity in the form
of an academic poster. The project also requires students to reflect on the process used to develop and justify
the opportunity proposal.
You need write a research diary in the report format to demonstrate your ability to take both an analytical and
intuitive approach to business opportunity. Synthesis of ideas backed by rigorous analysis, demonstrating a
thorough grasp of business situations will be expected. You need to address market or sector key trends for
the immediate future and longer term, clearly explain how the opportunity relates to the mega trends and justify
it through reading and research. This should incorporate the theoretical perspectives studied in the module.
Identify and assess the viability of an opportunity and justify a proposal for new products, services and venture
activities, in the light of identified trends
Develop creative and innovative ways to make the most of recognised opportunities and evaluate alternative
approaches to creative thinking.
Sample Solution
