Write a 5- to 10-page proposal for public relations research. Your proposal should be for ONE of the
following (see Chapter 16 of your test):
Environmental Monitoring Research
A Public Relations Audit
A Communication Audit
Your proposed research may be for any organization/business you choose, but your research proposal
should include at least one quantitative research method and one qualitative research method that we
have covered in this class.
Research projects generally are conducted in order to do one (or maybe both) of the following:
Solve a PR problem(s)
Answer a PR question(s)
Given that you are tasked with proposing environmental monitoring research, a public relations audit, or a
communication audit, answering one or more PR questions is the likely goal of your proposed research.
Your proposal should have four sections:
The first section will describe the organization or business for which you are proposing the research. In
addition to identifying the organization/business, this section should tell the reader what it does and
provide a brief history and “biography” of the organization/business.
The second section should describe the PR question (or questions) your proposed research would
answer. This section should not only tell the reader what the question/questions are, but also why they are
worth answering. This is the “so what” portion of the proposal. In other words, tell the reader why he/she
should care about these questions.
The third section should describe the research methods your research would use. In this section describe
the research methods; explain how they would be used, why they are appropriate methods for answering
your PR question(s), and how the qualitative and quantitative research methods you propose using would
compliment one another.
Sample Solution
