Write a research paper in APA format on a company that you are familiar with. Include the following information in your paper:
● Company Overview
○ What is the name and mission statement of the company?
○ What is the history of the company up through the present day? Summarize major events and discuss how those major events affected the company.
○ Your topic must fall within one (or more) of the following competencies: The Market System The Role of Supply and Demand Financial Management Legal Issues in Business Employee Relations
○ Briefly discuss your chosen competency as it relates to your company
● Marketing
○ Discuss their marketing and distribution strategies. Provide examples to support your statements.
● Ethical Decision Making
○ Provide at least one example that demonstrates what you consider to be a good ethical decision this company has made in the past or is in the process of making/considering today. Discuss why they made this decision (What prompted them to make it? What do they hope to achieve by making it? etc). Discuss why you consider this a good ethical decision.
○ Provide at least one example that demonstrates what you consider to be a poor ethical decision this company made in the past or is in the process of making/considering today. Discuss why they made this decision (What prompted them to make it? What do they hope to achieve by making it? etc). Discuss why you consider this a poor ethical decision.
● Financials
○ Where does the company stand financially? Are they losing money or making a profit?
○ Include at least one of the following financial statements: Income Statement, Balance Sheet, Cash flow Statement. The statement must be within the last 3 years.
● Discuss the good and/or bad effects that the current pandemic has had on the company thus far. Provide examples.



Sample Answer

Sample Answer


Research Paper: Company Analysis – XYZ Corporation

Company Overview

Name and Mission Statement

XYZ Corporation, a global technology company, is committed to delivering innovative solutions that empower individuals and businesses to achieve more.

History and Major Events

Founded in 1995 by visionary entrepreneurs, XYZ Corporation has evolved from a small startup in a garage to a multinational conglomerate with a diverse portfolio of products and services. Major events such as the launch of flagship products, strategic acquisitions, and expansion into new markets have shaped the company’s trajectory. For example, the introduction of the XYZ Smartphone in 2007 revolutionized the mobile industry, leading to unprecedented growth and market dominance for XYZ Corporation.

Competency: Financial Management

Financial management is a critical competency for XYZ Corporation as it navigates complex market dynamics, invests in research and development, and manages capital allocation to drive sustainable growth and profitability.


XYZ Corporation employs a multi-faceted marketing strategy that combines digital advertising, strategic partnerships, and user-centric product design. By leveraging data analytics and consumer insights, XYZ tailors its marketing campaigns to target specific demographics and enhance brand loyalty. For instance, the company’s collaboration with influencers on social media platforms has significantly boosted product visibility and customer engagement.

Ethical Decision Making

Good Ethical Decision

An example of a good ethical decision by XYZ Corporation is its commitment to environmental sustainability by transitioning to renewable energy sources for its data centers. Motivated by a desire to reduce carbon footprint and promote eco-friendly practices, XYZ’s decision aligns with societal expectations for corporate responsibility and sets a positive example for industry peers.

Poor Ethical Decision

On the other hand, a poor ethical decision by XYZ Corporation was the mishandling of user data privacy that led to a significant breach in customer trust. Driven by a focus on maximizing data monetization opportunities, XYZ’s oversight in safeguarding user information compromised consumer privacy rights and tarnished the company’s reputation.


XYZ Corporation has maintained a strong financial position in recent years, demonstrating consistent revenue growth and profitability. As per the latest Income Statement for the fiscal year 2020, the company reported a revenue increase of 12% compared to the previous year, driven by robust sales performance in key markets. This financial stability reflects XYZ’s effective cost management strategies and strategic investments in innovation.

Impact of the Pandemic

The current pandemic has presented both challenges and opportunities for XYZ Corporation. While disruptions in the global supply chain and fluctuations in consumer demand have impacted product availability and sales projections, the company has adapted swiftly by emphasizing e-commerce channels and remote work solutions. For example, the surge in demand for virtual communication tools has propelled XYZ’s software division to record revenue growth amidst the pandemic, offsetting losses in traditional hardware sales.

In conclusion, XYZ Corporation’s resilience in navigating market uncertainties, commitment to ethical business practices, and strategic financial management underscore its position as a leading player in the technology sector. By leveraging its core competencies and responding proactively to external disruptions, XYZ continues to drive innovation and create value for stakeholders amidst evolving business landscapes.

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