In 2019, Greta Thunberg brought her urgent plea to act on climate change to the TED Talk forum. While she has quickly become a prominent voice in environmental activism, she is not alone in her protest. In fact, the 21st century has brought numerous voices from various sectors all pushing for global sustainability. This is exemplified by KLM Royal Dutch Airlines’ 2019 “Fly Responsibly” advertisement. While some have argued KLM’s campaign
is simply “greenwashing” in an attempt to both counteract “flight shaming” and avoid a proposed national climate tax on air travel in the Netherlands (Banis), its proposal that travelers consider more sustainable alternatives to air travel is right in line with Thunberg’s entreaty we “act right now on climate change.”
For this assignment, you will consider how Thunberg and KLM create successful arguments concerning the need to combat climate change in two very different mediums: the TED Talk and the television advertisement. To meet this objective, you will first complete the brainstorming activity with a small group of your peers to closely analyze the texts. After detailing the strategies/devices, textual examples and appeals on the brainstorm, you will
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