Here is a link to the ad: https://www.huffingtonpost.com/2010/09/15/antonio-federici-ice-crea_n_718508.html?ec_carp=2650785819997821458 . Some information about the ad is provided on the webpage as well.

Who is depicted in this ad? What stereotypes do these people conform or resist? What groups could the identity with?

Who is the core audience for the ad? How can you tell? How does the ad attempt to appeal to this audience?

Where does the ad appear? What time of day? What kind of media? In what rhetorical context does the ad appear?

Who has power, authority, or control in the ad? How can you tell?

What repeats in the ad? What categories of things can you make out of items in the ad? What elements contract within the ad? Which of these answers are most interesting and why?

Feel free to use the sentence “seems to be about x but could be about y” in the paper.

Answer and describe which of the rhetorical appeals (ethos, pathos, logos, kairos) the ad employs**

Focus on summarizing the ad, articulating the claims, evidence, rhetorical appeals, and effectiveness of the advertisement and its argument in your analysis.

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