Part A – Analysis of the destination – 1400 words (30% of report marks)
Part B – Strategic crisis management plan – 2200 words (70% of report marks)
Part A –By using a case study of Tourism crises and island destinations: Experiences in Penang, Malaysia and additional research analyse the tourism & hospitality industry, including its susceptibility to crises and disasters.
1.Brief introduction describing the destination and the importance of tourism and hospitality to that place (approximately 200 words);
2.Discussion about specific ‘pull’ factors that draw tourists to the destination (~500 words);
3.Summary of past crises and their impact on the destination (~500 words);
– e.g. how did these crises affect ‘pull’ factors from point 2
which of the ‘pull’ factors proved to be most prone to the effect of crises?
3.Conclusions about the destination, how it was affected by crises & specific vulnerabilities that must be addressed (~200 words)
In Part B of the report you will propose a strategic crisis management plan for Penang. The plan must incorporate findings about the destination (from Part A) and must be underpinned by specific & relevant course theory from the text book, SCORM and further readings.
Part B must comprise of the following sections:
1.Introduction to strategic crisis management, containing the definition of the term and outlining its importance to ensuring sustainable tourist and hospitality sectors (approximately 200 words)
2.Preventive crisis, including crisis anticipation and preventive crisis through strategic actions that should be developed to ensure better preparedness and resilience of the destination to future crises of similar nature (~750 words)
3.Proposed crisis management instruments that would be implemented during the crisis, to reduce its impact and severity (~750 words)
4.Key strategies to be implemented in the crisis recovery stage to return the destination to pre-crisis conditions including organisational learning strategies (~300 words)
5.Brief conclusions, outlining main points of the report and key recommendations to be followed by the destination. (~200 words)