Rituals and routines

Rituals and routines are highly subjective and culture-specific. For example A Saudi Arabia breakfast can be different from western one in terms of food selections, time of day and favored locations.

  1. Choose five rituals from the above-mentioned list, try to identify and compare the major differences in Rituals and Routine of two different countries by preparing a list of respective feature and offer a suitable explanation. How do marketers make strategies and target audiences based on rituals? Explain with two examples

Sample Solution