Role and significance of Destination Marketing Organisations(DMO)
Provide an individual REPORT that analyses and evaluates the role and significance of Destination Marketing Organisations(DMO)
The report Should include:
1.asking why the business need to choose a specific destination for MICE - Meetings, Incentive, conference and Exhibition.
2.Should be include the views from buyers: Corporate business(short leading time & high expectation) and association (The committee who made the decision)
3.Provide the benefits and disadvantages of a business using DMO
4. How the DMO help the MICE to eg: save time and money