Team projects: Case report submissions due by 2:00pm Fri Sep 13 (Royal case), Fri Oct 25 (Michelin case). All cases should be analyzed using the following Standard Case Study Method, which is also called the Harvard Case Study Method:
- Description of situation & relevant facts – For example, what are the objectives of the organization involved? Identify any restrictions. State at least four relevant or important facts. Briefly describe the current situation in which the firm is involved. This step is the shortest step in the Harvard Case Method.
- Problem definition – The problem is best explained as the gap between the actual state of affairs and the desired state affairs. In other words, the problem is not poor net profits, the problem is the gap between current net profit and the desired net profit. The problem is often best stated as a question. For example, how do I close the gap between the current 1% net profit margin and the desired 4% net profit margin? The solution you select in step 4 should answer the problem stated in step 2.
- Alternatives – For example, state three – four possible alternative plans or solutions that will help the firm solve its problem(s). You may have short-range and long-range alternative courses of action. In the business world there is typically more than one way to solve a problem. Financial considerations often dictate several different possible alternatives. One or more of the alternatives listed in step 3 will become your solution in step 4.
- Solution – YOUR RECOMMENDATION. First, give your solution(s), then give factual justification and/or logical reasoning in support of your recommended solution(s). Explain how your solution is effective and/or efficient.
- Implementation of solution & Evaluation of progress – How do you plan to actually solve the problem? Give details in your explanation of your solution. For example, you may have a short-term and long-term solution. Are the desired and the actual solution now the same? How will you evaluate progress over time toward reaching the desired solution?
Detailed expectations & requirements for the case reports are found in the Rubrics posted on the Blackboard course site. Both case reports should be single spaced and 5-6 pages max, excl. listing references, endnotes & appendix. Use Word-standard top, bottom, and side margins, 11-point Arial font. You must cite references for all facts, conclusions, analysis, logic, and/or quotations that come from 3rd party/others.
4 You may either use ‘endnotes’ by listing at the end of your paper (not included in the 5-6 pages limit) the full citation incl. the name of the author and/or publication and date within the text (e.g., [Hitt et al 2013]) or formal ‘raised number’ footnotes plus a formal bibliography listing all sources. You may find it helpful to put tables, graphs, maps, etc., into an appendix, which is not part of the 5-6 pages limit either.
Please name your case report Sec00#_Team#_Case name_submission date.docx. For example, if you are in Sec002, Team 1, you submit the Royal case on Sep 13th, then name your case report as ‘Sec002_Team1_Royal case_091319.docx’. Please include page numbers in your report in the lower right hand corner.
Royal case – Grading rubric & Expectations
- (10%) Proper format, spelling (avoid typos!), grammar Case study write-ups shall not exceed 5-6 single-spaced pages. Case write-up follows the Harvard Case Study Method. See syllabus for further guidance.
- (20%) Describe the situation & relevant facts For example, what are the objectives of the organization involved? State at least four relevant or important facts. Also, briefly describe the current situation in which the firm is involved. It will be helpful to examine the context of the assignment. While the case raises sales-related questions, the case is embedded within the organizational buyer behavior chapter. Did the students/team properly classify the buying situation(s) experienced by Mary Jones, and link the buying situations to Royal’s products/services? Did the students/team draw meaningful implications from these classifications?
- (20%) Did the students/team identify the correct problem that demands a solution? Again, while the case raises sales-related questions, the case is embedded within the organizational buyer behavior chapter.
• Hint: Things may not be as they appear on the surface. Think about how you deal with unwanted salespeople, and whether you are forthright with reasons for not purchasing. What are the motivations for each person given the positions they hold and roles they play?
• Hint: People naturally seek to preserve their source of income i.e., defend their jobs.
- (20% ) Did the students/team state at least 3-4 distinct possible alternative plans or solutions that will help the firm solve its problem(s)? Are the potential solutions feasible in light of the facts, situation, and problem statement? In the instances where the case does not provide enough information, did the students/teams list and support (i.e., logically rationalize) necessary assumptions? Were any key facts omitted?
- (20%) Did the students/team identify their chosen single solution? Is it the optimal solution? Does the solution adequately address the problem? Was the analysis of alternatives appropriate and sufficiently thorough to substantiate the students’/team’s selection? What are the weaknesses & strengths of the solution? Did the students/team explain how the solution is effective and/or efficient? Did the students/team discuss the pros & cons of each alternative solution and explain how they arrived at their decision? Were any key facts omitted?
- (10%) Did the students/team explain the implementation & evaluation of their solution? How do they plan to actually solve the problem? Were sufficient details provided about how to measure progress over time?
• Use this rubric
. • All cases must be analyzed and organized using the Harvard Case Study Method. See syllabus which corresponds to sections 2-6 of the first page of this rubric.
• Apply the relevant content from the textbook (chapter 2) to the case. Apply relevant content from the lecture to the case
. • Each team member to read the case multiple times before meeting in teams for the first time.
• Each team member contributes equally (time, content, quality). Attend team meetings. Schedule is an outcome of setting priorities. Integrate individual inputs into a coherent product. Schedule team meetings early to avoid letting important things become urgent (Eisenhower matrix).
• Challenge each team member to contribute adequately & effectively, if necessary.
• Start the case early so that you have time to ask questions if needed.
• Write in proper grammar while using correct spelling. Avoid casual language.
• Write a ‘short letter’ by using the allotted space (5-6 pages max) judiciously. This will likely require several reviews of the [pre]final product in order to prioritize the content. For example, you may need to reconsider dedicating an entire page to describing the situation & relevant facts. Instead, it may be more prudent to save that space in order to elaborate on explaining the alternatives and justifying your chosen solution.
• In the problem statement, explicitly mention why Jones cannot sell the CCC. These reasons should tie into content from chapter 2 (which does not cover sales). For example, you may think Jones needs additional sales training. This might be correct, however do look for systemic/underlying root causes. Identify objection(s) that reoccur across prospects (and what does not). For example, you may, as an alternative, suggest that Jones needs to update her customer contact list. However, this issue only applied to one situation – and it’s a sales-centric issue (i.e., not the topic of chapter 2). It won’t solve Jones’ real, underlying problem.
1.1.0 HISTORY OF GOOGLE Google started in January 1996, as an exploration venture by Larry Page, who was before long joined by Sergey Brin, when they were both PhD understudies at Stanford University in California. They theorized that an internet searcher that examined the connections between sites would deliver preferred positioning of results over existing strategies, which positioned results as per the occasions the hunt term showed up on a page. Their web index was initially nicknamed "BackRub" on the grounds that the framework checked backlinks to gauge the significance of a webpage. A little internet searcher called Rankdex was at that point investigating a comparable procedure. Persuaded that the pages with the most connects to them from other exceptionally important website pages must be the most significant pages related with the inquiry, Page and Brin tried their postulation as a major aspect of their examinations, and established the framework for their web crawler. Initially, the internet searcher utilized the Stanford University site with the area google.stanford.edu. The area google.com was enrolled on 15 September 1997, and the organization was fused as Google Inc. on 4 September 1998 at a companion's carport in Menlo Park, California. The complete starting speculation raised for the new organization added up to nearly $1.1 million, including a $100,000 check by Andy Bechtolsheim, one of the originators of Sun Microsystems. Both Brin and Page had been against utilizing publicizing pop-ups in a web search tool, or a "promoting financed web indexes" model, and they composed an exploration paper in 1998 on the subject while still understudies. In any case, they before long altered their perspectives and at an early stage permitted basic content promotions. In March 1999, the organization moved into workplaces in Palo Alto, home to a few other noted Silicon Valley innovation new companies. After rapidly exceeding two different locales, the organization rented a complex of structures in Mountain View, California at 1600 Amphitheater Parkway from Silicon Graphics (SGI) in 2003. The organization has stayed at this area from that point forward, and the complex has since come to be known as the googolplex (a play on the word googolplex). In 2006, Google purchased the property from SGI for $319 million. 1.1.1 Name of Google The name "Google" started from an incorrect spelling of "googol", which alludes to 10100, the number spoken to by a 1 pursued by one hundred zeros. Having discovered its route progressively into ordinary language, the action word "google" was added to the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary in 2006, signifying "to utilize the Google web index to acquire data on the Internet." 1.1.2 Growth of Google While the essential business premium is in the web content field, Google has started exploring different avenues regarding different markets, for example, radio and print productions. On 17 January 2006, Google declared the buy of a radio promoting organization "dMarc", which gives a robotized framework that enables organizations to publicize on the radio. This will enable Google to consolidate two specialty publicizing media-the Internet and radio-with Google's capacity to laser-center around the flavors of shoppers. Google has likewise started an analysis in selling ads from its sponsors in disconnected papers and magazines, with select commercials in the Chicago Sun-Times. They have been filling unsold space in the paper that would have typically been utilized for in-house notices. 1.2.0 GOOGLE PRODUCTS AND SERVICES Google item advancement theory includes fast and persistent development, with continuous arrivals of beginning time items that they at that point repeat and improve. Google frequently make items accessible from the get-go in their improvement arranges by posting them on Google Labs, at test areas on the web or straightforwardly on Google.com. In the event that their clients discover an item helpful, they elevate it to "beta" status for extra testing. When they are fulfilled that an item is of high caliber and utility, they evacuate the beta mark and make it a center Google item. Their fundamental items and administrations are portrayed beneath. 1.2.1 Google.com – Search and Personalization They are centered around structure items and administrations on the Google sites that advantage their clients and let them find important data rapidly and effectively. These items and administrations include: Google Web Search, notwithstanding giving simple access to billions of Web pages, they have incorporated extraordinary highlights into Google Web Search to help individuals find precisely what they are searching for on the web. Google Image Search, Google Image Search is an accessible list of pictures found over the web. To broaden the value of Google Image Search, Google offers propelled highlights, for example, looking by picture size, arrangement and shading and confining ventures to explicit sites or areas. Google Video, Google Video allows clients to transfer, discover, view and offer video content around the world. iGoogle and Personalized Search, iGoogle associates clients to the data that is most valuable and imperative to them in a simple to-utilize and adaptable organization. Clients include devices and topics made by Google and designers to make an incredible and customized landing page and organize the substance the manner in which they need. 1.2.2 Application Data made by a solitary client turns out to be significantly more important when shared and joined with data from other individuals or spots. Along these lines their system for items Google create in this space is basic: create instruments for their clients to make, share and convey any data produced by the client, in this manner making the data progressively helpful and reasonable. Instances of items Google have created in light of this technique include: Google Docs, Google Docs enables their clients to make, view and alter records, spreadsheets, and introductions from anyplace utilizing a program. These records are helpful to their clients as they are open anyplace web access is accessible, reasonable as they are put away inside their servers and naturally supported up, and shareable in that they permit constant altering with associates and companions over the web. Gmail, Gmail is Google's free webmail administration that accompanies worked in Google search innovation to permit looking of messages and more than seven gigabytes of capacity, enabling clients to keep their significant messages, documents and pictures. Google serve little message promotions that are significant to the messages in Gmail. Orkut, Orkut empowers clients to look and interface with different clients through systems of confided in companions. Clients can make a profile, individual letter drops, post photographs and join or oversee online networks. Google Sites, Google Sites enables clients to effortlessly make, update and distribute content online without specialized mastery, with power over who can see and refresh the webpage. Google Sites bolsters an assortment of data, for example, recordings, schedules, introductions, spreadsheets, dialogs and writings. YouTube, YouTube is an online network that lets clients overall transfers, share, watch, rate, and remark on recordings, from client produced, specialty proficient, to premium recordings. YouTube is additionally a video stage giving universally useful video assets to the web network. YouTube recordings are implanted in online journals, interpersonal organizations and web applications, and YouTube programming interfaces are used by many enlisted designers to make outsider items and administrations. Moreover, YouTube offers a scope of video and intuitive configurations for sponsors to contact their target group. 1.2.3 Client Google Toolbar, Google Toolbar is a free application that adds a Google search box to internet browsers (Internet Explorer and Firefox) and improves client web understanding through highlights, for example, a spring up blocker that squares spring up publicizing, an autofill include that finishes web structures with data saved money on a client's PC, and adaptable catches that let clients search their preferred sites and stay refreshed on their preferred feeds. Google Chrome, Google Chrome is an open-source program that joins a negligible structure with advancements to make the web quicker, more secure, and simpler to explore. Google Desktop, Google Desktop gives individuals a chance to play out a full-content pursuit on the substance of their own PC, including email, records, moment delivery person talks and internet browser history. Clients can view website pages they have visited notwithstanding when they are not on the web. Google Desktop additionally incorporates an adjustable Sidebar that incorporates modules for climate, stock tickers and news. 1.2.4 Google GEO-Maps, Earth and Local Google Earth, Google Earth allows clients to see and investigate the world and past from their work area. Clients can fly for all intents and purposes to a particular area and find out about that region through nitty gritty satellite and flying pictures, 3D geology, road maps and a large number of information focuses depicting the area of organizations, schools, parks and different focal points the world over. Google Earth incorporates Sky, a cosmic symbolism library with pictures of more than 100 million stars and 200 million universes, and Ocean, with a nitty gritty bathymetric guide of the world's sea floor. Google Maps, Google Maps enables individuals to explore map data. Clients can look into addresses, scan for organizations, and get point-to-point driving headings all plotted on an intuitive road map or on satellite symbolism. Google Maps incorporates Street View, 360-degree road level symbolism accessible in a few districts the world over, and Google Transit, which gives cutting-edge data on nearby travel alternatives in numerous urban communities. 1.3.0 GOOGLE FINANCIAL STATUS TO DATE The primary financing for Google as an organization was verified in August 1998 as a $100,000 USD commitment from Andy Bechtolsheim, fellow benefactor of Sun Microsystems, given to a partnership which did not yet exist. On June 7, 1999, a series of value financing totaling $25 million was declared; the real speculators being adversary investment firms Kleiner Perki>GET ANSWER