Sales and Traction

Targets: In the case of your business, a person or a business could become your customers if they: ● ___ ● ___ ● ___ If we talk to 100 potential customers that fit those requirements, suppose we find that the majority of them are customers that more specifically: Leads: Would you consider using inbound marketing, outbound marketing or both and why? Provide at least 3 different marketing methods that you would create/use based on your answer above and elaborate in details on one of them. Describe the infrastructure you would use for your marketing automation. Opportunities: To move to the opportunities step, a lead for your business must: ● ___ ● ___ ● ___ How would an SDR function in your company to sell your product or service: Closing: List the top 3 objections that you think your opportunities will have to not become customers and explain how you will address each one of them. ● ___ ● ___ ● ___ Part 2: Channels for Growth Choose three of the 19 Channels for Growth that best fit your business type and operation. In a clear and detailed way provide a one paragraph explanation on how you will each channel to generate a sale. (do not exceed 1 page for all 3 channels.) This question is inspired by Traction Trumps Everything      

Sample Solution