Santa Fe Grill Restaurant Survey
In early 2009, two college business graduates (one majored in Finance and the other in Management) came together with a new restaurant concept for a Southwestern casual dining experience that focused on a Mexican theme with a variety of fresh food items and a friendly family-oriented atmosphere. After several months of planning and creating a detailed business and marketing plans, the two entrepreneurs were able to get the necessary capital to build and open their restaurant, calling it the Santa Fe Grill Mexican Restaurant.
After the initial six months of success, they noticed that revenues, traffic flow, and sales were declining and realized that they knew only the basics about their customers. Neither of the owners and taken any marketing courses beyond the basic marketing in college, so they turned to a friend who advised them to hire a marketing research firm to collect some primary data about people’s dining out habits and patterns. A marketing research company was identified and contracted to design a self-administered survey to collect the needed data. The following 6 research objectives were used to guide the design of the survey (a copy of the questionnaire can be found on Moodle)
1. To identify the factors people consider important in making casual dining restaurant choice decisions.
2. To determine the characteristics customers use to describe the Santa Fe Grill and its competitor Jose’s Southwestern Café.
3. To develop a psychographic/demographic profile of the restaurant customers.
4. To determine the patronage and positive word-of-mouth advertising patterns of the restaurant customers.
5. To assess the customer’s willingness to return to the restaurant in the future.
6. To assess the degree to which customers are satisfied with their Mexican restaurant experiences.
Analyse the data (see attached SPSS file Santa_Fe_Grill_Restaurant.sav) using appropriate statistical techniques. Include comparisons of Santa Fe Grill and Jose’s Southwestern Café. Prepare a report of your findings for the two owners.
. If it's not too much trouble give proof of exercises and accomplishments which show your sense of duty regarding a vocation in this claim to fame or potentially which have prompted the improvement of abilities important to a profession in this specialty.(250 words) My motivation for turning into an ophthalmologist originated from working in DARUL-HIKMAT DARUL-SHIFA, a philanthropy eye doctor's facility in Pakistan, which I have gone to twice per year since first year in medicinal school. There I watched how a little technique gets a striking change the nature of a patient's life. Out of my own advantage, I attempted 2 ophthalmology electives. I was advantaged to watch rehearse on a mind blowing elective at MOORFIELDS EYE HOSPITAL. It was an awesome ordeal and further persuaded me to wind up ophthalmologist. I accomplished Distinction in Ophthalmology amid my MBBS. As a Foundation year specialist, I frequently went to eye facilities and theaters in my extra time. I completed seven days of a TASTER SESSION and figured out how to mastermind a SPECIAL MODULE in ophthalmology amid my GP turn. I have made a few global introductions and have distributed in peer looked into diaries. I have amazing hand to eye coordination and ability. I am able in Objective and Subjective Refraction. The mix of drug and surgery, alongside the assortment of cerebral and fine engine aptitudes essential has attracted me to the forte. It is the main claim to fame that has fulfilled me to rehearse prescription at the most elevated amount. Sight is the most esteemed of faculties for some individuals, and to be in a situation to enhance and reestablish locate, and additionally forestall eye sickness, gives me incredible joy. I am a committed, dedicated, and fiery individual. Likewise, I have passed RCO exams and my involvement in ENT, neurosurgery, diabetics and oncology make me an extraordinary competitor. 2. It would be ideal if you give subtle elements of exceptional accomplishments outside the field of solution. (250 words) I have frequently organized clinical courses for the lesser specialists and GP since 2008. The courses comprise of "ECG elucidation day" and "Agony Management Course" and "Eye and ENT day". This includes a lot of hierarchical and administrative abilities. This has additionally given me experience of building up a fruitful strategies for success and managing the funds, which will be extremely useful for me, later on, to set up new administrations in the NHS. Following extra request, I have setup an organization with a name of AR MEDICS to arrange courses all the more generally. We won the main prize of £5000 in South Asian Federation (SAF) Quiz rivalry, 2004. As Sports Coordinator at Medical College, I changed the Sports Society and composed its new standards and controls. Without precedent for its 25 year history, I organized games apparatuses with different colleges and presented new games. This enhanced school sports notoriety strikingly. I was the skipper of the b-ball group and was granted "Hues". I figured out how to adapt under strain and enhanced my administration and basic leadership aptitudes. I appreciate climbing and mountaineering. I have climbed up to the base camp of Nanga Parbat-the universes seventh most astounding pinnacle and won first prize. 3. Clinical Audit: What experience of clinical review do you have? If you don't mind state unmistakably where and when this was attempted and demonstrate particularly your part. (250 words) "Assessment of Glaucoma Management Services" M Amjad, R Job, S Walker. 01/02/2009 at Leighton Hospital. I started the examination and planned the genius forma and gathered information, which was exhibited in the Divisional Audit Meeting. I made proposals to enhance the framework. I then re-examined to finish the cycle of the review.. My material was later exhibited as notice at the Royal College of GP Annual Congress Nov 2009. A pilot Glaucoma mind pathway was started from my suggestions., and Glaucoma Medisoft was introduced to report and print facility letters right away. Enhanced documentation was made accessible for the GP 'Administration of Eyelid CA' M. Amjad, S Raja. 01/09/2008 at Blackpool Victoria Hospital. Indeed, I started the writing research, planned an expert forma, gathered information, and broke down it. I introduced this in the departmental review meeting. "An Audit of Ophthalmology Emergencies exhibiting in A&E" M Amjad, W Khan. 30/03/2007 at Blackpool Victoria Hospital. I inquired about the writing, detailed an expert forma, gathered, and dissected information. My decisions were exhibited in the Divisional Audit meeting. "Administration of Corneal Abrasion in AE" M Amjad, W Khan. 01/04/2007 at Blackpool Victoria Hospital. Once more, I examined writing, detailed the master forma, gathered, and broke down information, just for an introduction in the Divisional Audit meeting. Rules from King's College Hospital have now been taken up motel the AE office. 'Administration of Gastro-oesophageal CA - six years review" M Amjad, MU Javed. 01/03/2007 at Blackpool Victoria Hospital. I looked into writing, defined a professional forma, gathered, and broke down information. An introduction was made at the North West Regional Meeting for Upper-GI Carcinoma. "Significant Limb Amputation, Environmental Study" M. Amjad, MU Javed, G Riding. 01/06/2007 at Blackpool Victoria Hospital. I planned genius forma, assessed writing, gathered and dissected information for an introduction in the Divisional Audit Meeting. 2. Overseeing Teams: Please give proof of administration aptitudes, overseeing or potentially working in groups. You may give cases from both inside and outside medication. (250 words) I was chosen as a Sports Coordinator at Medical College in my last year, which was a significant privilege and position of obligation. Keeping in mind the end goal to make this effective, I required a decent group and agents from every year, whom I named. Working through the group and utilizing my administration aptitudes, I could roll out noteworthy improvements. I improved the Sports Society and concocted its tenets and directions. Out of the blue since its establishment, I orchestrated installations with different colleges and presented new games. I accepted thoughts from colleagues and composed backers and a show to create stores. Our endeavors enhanced the school's games notoriety. This was a direct result of the great administration, appointment of obligations to colleagues and legitimate utilization of the recourses produced. I additionally captained the b-ball group and was granted "Hues." This experience not just enhanced my group working and administration aptitudes, yet additionally enhanced my capacity to perform under strain and clarify choices. 5.Teaching Experience: What encounter do you have of conveying instructing? (250 words) I have gone to the "How to Teach Course", so as to learn new showing aptitudes and develope an approach. I have been routinely sorting out and planning an entire day think about course for junior learner specialists and GPs on "ECG understanding" and "Torment Management" and 'Eye and ENT day' since 2008. The criticisms has been great and the courses are exceptionally well known. I routinely conveyed formal addresses to establishment and AE specialists on the utilization of opening light and administration of intense eye issues. The input has dependably been great and higher than that given to my companions. I sorted out formal educating and ridicule OSCE for definite year Manchester therapeutic understudies. Furthermore, I frequently present and go to the week after week local instructing to stay up with the latest with progresses inside the claim to fame. My composed criticisms from the sessions have been exceptionally promising. I appreciate instructing and try to proceed with it. 6. Research: Please give proof of research whether past or in advance. On the off chance that you have embraced or are attempted an examination venture, please give points of interest and demonstrate your association. (250 words) I filled in as a lesser Research Fellow Gastroenterology under Prof M Umer in Holy Family Hospital. I was associated with two tasks, both exhibited as blurb and furthermore distributed " CHRONIC HEPATITIS-C RESPONSE TO ANTI-VIRAL COMBINATION THERAPY" An imminent investigation of 200 patients. The goal was to think about the reaction of endless hepatitis-C patients to blend antiviral treatment. I surveyed the writing, gathered and broke down information utilizing SPSS. The outcomes demonstrated that mix treatment with interferon and ribavirin for CAH-C regards the illness and additionally to enhance the side effects of the patients. "SYMPTOMATOLOGY OF CHRONIC HEPATITIS-C" A case control think about including 1000 patients. The reason for existing was to contemplate the basic side effects in patients with Chronic Hepatitis-C. I figured the genius forma, gathered information and broke down utilizing SPSS. This was my first involvement in look into. Additionally, it was displayed universally. It gave me a great deal of certainty and inspiration. I took in the abilities expected to look through the writing, plan an examination venture and to factually investigate the outcomes. It additionally enhanced my correspondence and introduction abilities. As of late I was associated with two little investigations and exhibited them as blurb in RCO yearly congresses. They are " The Impact of GDX in the administration of new glaucoma referrals" and "Post-agent visual confusions after acoustic neuroma surgery" 7. Extra Achievements: Please take note of any prizes, grants and different refinements (incorporate strength and qualifying qualification) which you may have. If it's not too much trouble show - undergrad or postgraduate honor, the granting body and date granted. (250 words) Review A+ in MBBS Examinations, Rawalpindi Medical College, Jun 2005 Refinement in Ophthalmology (MBBS Exams), Rawalpindi Medical College, Apr 2004 Distinction in Forensic Medicines and Toxicology (MBBS Exams), Rawalpindi Medical College, Jan 2001 Awarded Gold Medals for best in scholastics, Education Board, Jan 2000 Won Merit Scholarship for a long time, Education Board, Jan 1999 8. Introductions: In this area please give points of interest of your most significant introductions at neighborhood level (state whether departm>GET ANSWER