Select a product or service that you currently own (or use) and a country that you’re not familiar with. You are encouraged to select a product or service that is unique and innovative.
Imagine that you are with the international sales department of the company that manufactures and sells the item (or service) that you are proposing to make or introduce in the country you have selected.
The first step is to learn as much as possible about the country where you plan to market the product. Check almanacs, encyclopedias, the Internet, and library databases for the most recent information, paying particular attention to descriptions of the social life of the inhabitants, their economic conditions, and cultural traditions that encourage or discourage use of the product or service.
Write a five page report that describes the product or service you plan to market abroad (it must be another country other than the United States); briefly describes the country you have selected, indicates the types of people who would find the product or service attractive, explains how the product or service would be transported or introduced into the country (or possibly manufactured if materials and labor are readily available in the host country), recommends a location for a regional sales center, and suggests how the product or service should be sold. Your report is to be submitted to the chief operating officer of the company, whose name you can either make up or find in a corporate directory. The report should include your conclusions (how the product or service will do in this new environment) and your recommendations for marketing (steps the company should take immediately and those it should develop later). You are highly encouraged to include financials, action plan, and a social media strategy.
• Private Placement- is the general term for several kinds of stocks or bonds that are sold directly to investors; cannot be resold on the public share market; and are not required to be registered with the regulatory body. A private placement is a method of raising capital with a small group of investors (typically less than 35). • IPOs- It is the process of making shares of a private company available on the stock market for the general public for the first time. IPOs are forms of stock offerings that let you raise more money by trading in the capital markets. 3.2 What is Crowdfunding The term “crowdsourcing” was first used by Jeff Howe in 2006 in an online article. It was used to denote a new management philosophy, that is, to solicit funds from an easily approachable “crowd”, or to bring up new ideas, or to appraise opinions. Along similar lines, the term “crowdfunding” was coined by Michael Sullivan in the fall of 2006 when launching a videoblog incubator project. Crowdfunding as a new-age entrepreneurial phenomenon conveys a generalized recourse to the crowd, in order to replace bureaucratic and traditional fund providers, such as banks, financial markets, venture capitalists, governments, etc. There have been three key developments which have contributed to the boom and rapid development of crowdfunding, they are as follows: First, there has been a growing tendency of the younger generation to trust their peers, rather than institutions. The rise of the peer-to-peer marketplace is emblematic of this development. New technologies effectively eliminate unnecessary middlemen when it comes to all sorts of financial transactions, establishing direct funding channels between people. Second, there has been a growth in the sharing economy. Collaborative efforts are the hallmark of this phase of business dealings. Crowdfunding is uniquely suited to innovative endeavours. On a fundamental level, the industrial revolution was hallmarked by consumption and the digital age is about creation. The emphasis in this age is on the process of creation itself. People are now beginning to take back control of the means of production. Third, democratization of the process. Crowdfunding, particularly equity>GET ANSWER