Write a five page report that describes the product or service you plan to market abroad (it must be another country other than the United States); briefly describes the country you have selected, indicates the types of people who would find the product or service attractive, explains how the product or service would be transported or introduced into the country (or possibly manufactured if materials and labor are readily available in the host country), recommends a location for a regional sales center, and suggests how the product or service should be sold. Your report is to be submitted to the chief operating officer of the company, whose name you can either make up or find in a corporate directory. The report should include your conclusions (how the product or service will do in this new environment) and your recommendations for marketing (steps the company should take immediately and those it should develop later). You are highly encouraged to include financials, action plan, and a social media strategy.
Sample Solution
