What is Sentiment? How could a person or business greatly benefit from it?

Thinking about Sentiment Analysis and Speech Analytics

Pick a large company, which we might know (let’s say the top 500/1000 companies). How does a savvy company find ways to better to listen and improve their customers experience? Add a reference link to support your findings. (here is a link example: https://www.forbes.com/sites/alanhall/2013/05/17/listening-to-customers-yields-success/#55c079b67014

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