For this assignment, you can choose any business, existing or fictional. Keep in mind, you will be further
building on your keyword research and creating an SEO strategy for this business in your final project.
Your goal for this assignment is to determine which strategic keywords to target in your website’s content. You
will go through the keyword research process from determining what questions to ask, finding valuable
keywords, and generating long tail keywords to further increase your chances of ranking.
Note: You will not be required to create any content for the chosen keywords in this assignment.
When complete, your research should allow you to answer the following questions:
• What are people searching for?
• How many people are searching for it?
• In what format do they want that information?
Firstly, prior to conducting the keyword research, you will compile at least three questions that will help gain a
better understanding of the customers and their needs.
You will then conduct your primary keyword research. Using the questions determined earlier, compile a list of
useful distinct keywords (minimum 3) that should be targeted in your content. Remember to choose
appropriate keywords that provide a good value. You don’t always want to pick the keyword with the highest
volume. Make sure to justify your choice of keywords. Include a screenshot or metrics of similar keywords and
indicate why you made your selection.
You will then use your chosen keywords and generate long tail keywords (minimum 3) using the primary
keyword allowing you to further increase your ranking. Similar to the previous section, justify your choice using
any assets required.
Finally, you will determine what type of format best suits the searcher’s intent and what type of content can be
triggered on the SERP landscape. Discuss how this can be utilized to your benefit and how this should alter
your keyword research strategy.
Personality and Culture At the point when we consider our character, we frequently think about our own supposition. It would be ideal if you consider hair shading, eyes shading, skin shading, stature, weight. These highlights are a piece of our character, however there are numerous mind boggling factors that make us genuine. Albeit mental issues are basic to our personality arrangement, I will manage the idea of our character as far as socio-social components (Austin, 2002, p. 9). In this article, I will depict the character term and the pivot of personality including race, class, and sexual orientation. Character and culture are two principal components of race. By setting up personality and culture, people and gatherings attempt to take care of racial limits and significance issues. Race is best comprehended as close to home character and gathering association elements, developing characteristics. The resident's character and social development is the persuasion work that works by the structure and the office - the individuals and the bigger society. Race is the result of conduct taken by the nation to shape self-definition and culture and change its shape; however by forming and changing the classifications and meanings of race, race is likewise an outside society Economic, political procedures and entertainers are fabricated. In this article I will depict in detail a few different ways of ethnic character and culture creation and proliferation in present day society. There is by all accounts an alternate view on culture and social character. Social character is characterized as the personality of a gathering or culture or individual, up to an individual is influenced by having a place with a gathering or culture. What's more, social character is like personality legislative issues and covers. Another type of distinguishing proof has been recommended that separates the comprehension of the whole body as a person into an assortment of various social identifiers. These identifiers can emerge from different conditions, for example, area, sexual orientation, ethnicity, history, nationality, language, sex, religion, ethnicity, feel and even food. In places where the US and Canada are ethnically different, social solidarity is for the most part dependent on shared social qualities and convictions. In any case, a few people scrutinize social personality guarantee that social character dependent on contrasts is the ability to separate in the public arena. Social character isn't just characterized by ethnic gatherings and societies you distinguish. For instance, social personality incorporates race, religion, class, sex, sexual orientation, financial status, and family character. What's more, national, social and individual personalities will likewise add to that individual's social character. Everybody has various characters that structure their view of the world. From the beginning of time, contrasts in social character caused strain. For instance, in the beginning of the United States, Caucasians and Africans coincided in the relationship of proprietors and slaves, and Africans were viewed as undiscovered. World War II included the Holocaust and the Germans thought they were "racially unrivaled", so the Nazi armed force murdered in excess of 6 million Jews. In the two cases racial personality is included, which is an issue in numerous networks and nations today.>GET ANSWER